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contents Convene® TheMagazine of the Professional ConventionManagementAssociation Cover Story


MEDICAL MEETINGS: Scoping It Out 39


The Health-Care Law and You 40 When the Patient Protection and Affordable Care Act—the new health-care law— goes into effect in January, its “Sunshine” provision will require new levels of reporting by drug and medical-device companies. That includes their activities at medical meet- ings, and could very well place new demands on planners when it comes to collecting information from attendees. Are you ready? Hunter R. Slaton


4_11 Volume 25, Issue 4


49 Proof of Learning It’s no longer enough that physicians and


other health-care professionals show up for CME programs. Recently CME providers


have begun studying whether their learning opportunities are having an impact on


attendee competence and performance — and on patient outcomes. Hunter R. Slaton


Do You CME What I CME? 54 The Alliance for CME is broadening its focus from physicians to “the entire health-care team.” The Global Alliance for Medical Education is pushing for an international approach to standardizing CME programs. The goal for both: keeping up with the changing nature of how medical care is delivered. Nancy Mann Jackson


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pcmaconvene April 2011


www.pcma.org


Cover illustration by Headcase


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