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convene’s 21st annual meetings market survey
NUMBER OF EXHIBITS
More than one-half of respondents (51 percent, up from 49 percent in last year’s survey) indicated that they had at least 100 exhibitors at their largest show in 2011.
FEWER THAN 50 33%
500 OR MORE 8%
250 TO 499 17%
2011 EXHIBITORS VS. 2010 EXHIBITORS
More than one-half (54 percent) of respondents reported that the number of exhibitors at their largest show remained the same in 2011, while 26 percent said it increased and 20 percent said it decreased. Last year’s survey respondents were evenly split between having more and fewer exhibitors (23 percent).
INCREASED 26%
Average: 168 compared to 167 in last year’s survey
DECREASED 20%
Average: +0.46 percent compared to -0.5 percent in last year’s survey
50 TO 99 16%
Expositions
Location of Exhibits Respondents are more likely to hold exhibits in convention centers (61 percent) than in hotels (45 percent).
REMAINED THE SAME 54%
Expositions
100 TO 249 26%
What changes have you made to your meetings over the past year in response to the economy?
“Try to negotiate better deals with technology at the event—if people can't be assured of being connected to the office, they are less likely to attend in person.”
“We’ve ‘done more with less’ and clients now truly understand impact on attendee experience. It's been a positive reset for the 40-plus corporate meetings we plan annually.”
pcmaconvene March 2012
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