convene’s 21st annual meetings market survey

SIZE OF COMPANY

More than half (55 percent) of corporate meeting professionals responding to the survey worked at companies employing fewer than 1,000 individuals.

FEWER THAN 1,000

55%

50,000 OR MORE

7%

TO 49,999 7%

25,000

PROFESSIONAL SERVICES

35%

OTHER 32%

PHARMACEUTICAL 6%

TYPE OF EMPLOYER

Respondents employed in the corporate world are most likely to work for a professional services firm (35 percent), or technology or manufacturing firms (10 percent each). Respondents are most likely (73 percent) to work for a company with a national market base.

Average: 8,351

10,000 TO

TO 4,999 20%

Corporate Professionals

1,000

TO 9,999 5%

5,000

24,999 6%

TECHNOLOGY 10%

MANUFACTURING 10%

Corporate Professionals

CONSUMER GOODS 7%

What is the No. 1 challenge facing the meetings industry?

“Creating new programs for the membership and encouraging them to register earlier. We get the numbers, but I wish they wouldn't leave it to the 11th hour to register.” “Generating useful registration reports from a single-capture active directory database.”

“Having colleagues and superiors understand—and trust—what I do. I live in the movie ‘Groundhog Day,’ where I am having the same conversations with finance and the powers-that-be over and over again.”

www.pcma.org

pcmaconvene March 2012

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