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SIZE OF MEMBERSHIP

Association professionals responding to the survey were employed at associations that vary greatly in size, from under 1,000 to 50,000 members; more than one-half (58 percent) worked for associations with fewer than 5,000 members.

FEWER THAN 1,000

23%

50,000 OR MORE

12%

25,000 TO

49,999 7%

Average for association professionals: 10

Average: 13,441 members

Independent planners: 11

Corporate planners: 14

NUMBER OF MEETINGS PLANNED

Close to one-third of respondents (31 percent) plan more than 20 meetings per year, and two-thirds (67 percent) plan at least six meetings per year.

1 TO 5 33%

MORE THAN 20 31%

10,000 TO

1,000 TO 4,999

29%

Association Professionals

5,000 TO 9,999

14%

Association Professionals

24,999 15%

6 TO 10 19%

11 TO 20 17%

Will the meetings industry as a whole improve or stay the same?

“I would like to be optimistic and say it will improve. However, with budgets remaining flat or being reduced, meetings will be challenged to develop creative registrations to continue attracting new—as well as retain current—attendees.”

“Meetings will come back, but there are fewer people doing the jobs of many, burning out professionals. Hotels are increasing rates, but I don't feel that things are getting better or worse. Relationships that were maintained during the downturn will be essential when the marketdoes come back.”

44

pcma convene March 2012

www.pcma.org

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