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NEWS | ALPHA


TeePee Games CEO Tony Pearce realised early on in the company’s work that its userbase could be useful to developers


TeePee debuts testing service


Recommendation engine outfit to offer developer- focused beta testing from specially recruited ‘Super Users’


by Will Freeman


DISCOVERABILITY specialist TeePee Games is to expand its offering with a new developer-focused beta testing program, Develop can reveal. Named Tomahawk, the service


grants access to a specially recruited pool of members of the TeePee platform, which itself serves as a recommendation system that allows casual players access to the games best suited to their individual profiles. The group of Tomahawk testers,


named ‘Super Users’, will be made available to developers, at what promises to be a minimal cost, so that they can give early feedback on titles that are due to be published via TeePee. The existing TeePee platform –


available to users in browser and as a Facebook app – is built around a recommendation engine by the name of Geronimo, that uses social data, gaming profiles and behavioural analytics to recommend titles. The company has also unveiled a


new TeePee Loyalty programme, which has been designed to help retain users


DEVELOP-ONLINE.NET


and to drive further acquisition through the use of ‘social influencers’. Designed around gamification theory, TeePee Loyalty rewards players for participating it yet to be confirmed activities. “TeePee Games has always strived to


deliver something that is above and beyond, both in terms of actual content and technological innovation,” explained CEO Tony Pearce. “The launch of the loyalty programme is in line with our Q2 plans for this year, whereby we aim to drive double digit user growth as we move into Q3. “As well as this, we realised very early on that by leveraging the huge, varied and influential audience we have within the TeePee world, we could offer a service to our development clients that would benefit them in their work.” Presently TeePee has more than 350


Facebook games at its disposal, and has agreements with significant content providers and developers across the industry, including Zynga, Playfish and Digital Chocolate. The launch date of Tomahawk is yet


to be revealed. www.teepeegames.com


MARCH 2012 | 11


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