EUROPEANNEWS 07
FINLUX LAUNCHES
INTO THE UK Finlux, a leading Scandinavian home and professional appliances brand, has launched an online sales channel in UK to grow revenues and brand awareness across Europe. The brand is working with e-commerce software provider Venda to supplement its traditional revenue stream of selling to retailers, by using its website as a portal to trade directly with consumers. The home and professional appliances brand was attracted to the provider’s cloud based e-commerce platform with its fl at-fee pricing structure. And the UK-centric site,
www.fi nluxdirect.com, went live at the end of last year, with plans to extend it across Europe over the next few years. Andreas Adamides at Finlux commented: “The internet has truly democratised the way customers purchase products, letting them buy in a way that suits them. So we need a strategy, which refl ects new online shopping behaviour. Venda’s strong platform, global coverage, expertise and pricing model has allowed us to support this strategy by launching our fi rst online sales channel.”
BT ON GLOBAL CATWALK
riumph, a Swiss-based manufacturer of lingerie, underwear and shapewear for
women and men, recently signed a communications services deal with BT. The deal will connect Triumph’s
rapidly expanding network of production sites and shops with the brand’s headquarters in Bad Zurzach, Switzerland.
Under the agreement, BT
signifi cantly enhances network performance, allowing Triumph to communicate and collaborate faster and more effi ciently at 56 sites in 44 countries. The company itself is represented in more than 120
WITH TRIUMPH T
countries with manufacturing facilities in 10 countries. And the deal extends an existing relationship with BT, which has provided Triumph with global Wide Area Network (WAN) services since 2003. Martin Hölscher, chief information
offi cer at Triumph, stated: “This agreement builds on a very successful collaboration with BT that spans more than eight years and will help us grow, both in Switzerland and internationally. Reliable and secure connectivity is at the centre of our global operations, ensuring smooth production and in-time distribution of our products.”
Culinarion and Ambiance & Styles, specialising in kitchenware and members of the EK France Group, have chosen Odyssé by Posligne touchscreen electronic point-of- sale (EPoS) terminals in graphite grey with carmine red clips – and their coordinated ODP 200 receipt printers – for cash desk operations in their outlets to match the brand identity of the chains. Over 90 Culinarion and Ambiance & Styles stores and shops across France will be equipped with the AURES Group’s Odyssé Packs in 2012. The Posligne systems installed run the XL POS solution developed by XL SOFT.
◆ One quarter of European retailers believe that they could increase revenues by 25% if they could sell more effectively online and cross- border in Europe, according to a new study conducted by Accenture for the European Retail Round Table (ERRT). However, while over two thirds (68%) considered expanded European cross border e-commerce to be a medium or high priority for growth, the survey revealed that many are struggling to navigate diverse local laws, regulations and practices.
JANUARY/FEBRUARY 2012 RETAIL TECHNOLOGY
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