DISCOVERY: “One of the most common things” Peter Sims hears people say is that they would do something new, but that they need a great idea first. As a venture-capital investor, he learned that “the most successful entrepreneurs don’t be- gin with brilliant ideas — they discover them.”
ONE ON ONE WITH
PETER SIMS BY MICHELLE RUSSELL www.pcma.org pcma convene February 2012 69
Many of the biggest thinkers and doers throughout history — from Ludwig van Beethoven to Thomas Edison to Amazon’s Jeff Bezos — made it a habit to start small. According to Little Bets author Peter Sims, their simple, methodical creative process is something from which meeting planners can take a page. u