KUALA LUMPUR CONVENTION CENTRE Exhibit space: 104,480 square feet
Ballroom space: 25,705-square-foot Grand Ballroom (divisible into two ballrooms)
Total number of meeting rooms: 20
Meeting space: 19,368-square-foot conference hall
Malaysia Convention Centers&Hotels
Asia’s Hub for Business Events
MALAYSIA,THEJEWELOFSOUTHEASTASIATHAT ISKNOWN as a hub of commerce and a melting pot of cultures, is quick- ly earning worldwide recognition as the go-to destination for the meetings, incentives, conventions, and exhibitions (MICE) industry. The destination is experiencing a flurry of infrastructure development, from new airports to convention centers, and in November 2011 the Malaysia Convention&Exhi- bition Bureau (MyCEB) announced a new branding cam- paign positioning Malaysia as Asia’s chief hub for business events.To complement the new campaign and tagline,“Malaysia —Asia’s Business Events Hub,” the bureau has launched a new website andQRcode to commu- nicate the destination’s message. “Our primary focus is to posi-
tion Malaysia as a microcosm of Asian cultures and the entry point for international organizations wanting to engage with the world’s largest and fastest-grow- ing economic region through business events,” said James Dawos Mamit, Malaysia’s deputy tourism minister. In July 2011, the Institute of Internal Auditors experienced
firsthand the positive effect the destination has on attendance, when more than 2,200 of its members convened at the Kuala Lumpur Convention Centre in celebration of the organiza- tion’s 70th anniversary. The conference was the most popular
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international conference in the organization’s history. In addi- tion to attending education sessions, networking events, and an exhibition, attendees donated 250 trees to the Forest Research Institute Malaysia. “This is a real testament to our mission to be recognized
as Asia’s hub for business events,” said Zulkefli Hj Sharif, CEOof MyCEB. The Kuala Lumpur Conven-
tion Centre, in the heart of Malaysia’s capital, is an award- winning facility consisting of two auditoriums (seating 3,000 and 500, respectively), a 104,480- square-foot exhibition hall, 20 meeting rooms, a ballroom with the capacity to seat 2,000 people, a banquet hall for up to 500 guests, and a conference hall for 1,800. The center is also the first in Asia—and one of only 12 AIPC centers worldwide—to receive AIPC Quality Standards
certification. By the end of 2012, the center will debut an additional 108,000 square feet of meeting space, which is expected to boost the center’s revenue by 40 percent.
MALAYSIA RISING: Kuala Lumpur International Airport will open a new terminal for low-cost carriers this year, and the city plans to build a Mass Rapid Transit system by 2020. Countrywide, more than 14 hotels are projected to open between now and 2016, including the 412-room Grand Hyatt and the 208-room St. Regis in Kuala Lumpur, and the 360-room UCSI City Island Hotel in Kuching.