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MODA SUPPLEMENT


Danco Footwear Cheryl T


aylor talks to


Raj Daryanani, Director


T , Danco Footwear


Name: Raj & Laxmi Daryanani Position: Director Company: Danco F


ootwear ell us about your company history .


What’s the story behind the brand? Danco Footwear importers, exporters and wholesalers of Rsb brand children’s shoes have been in the Footwear business since 1992. A family owned business we began trading in Shoreditch which, since the early 20th Century, has been London's main shoe wholesale area. Customers from all over the world would come to our cash and carry and purchase in bulk quantities ladies court shoes, sandals, slippers, shoes and handbags and export to Nigeria, Ghana and other African countries. Many other clothing and shoe industries thrived and business flourished in Shoreditch and Whitechapel. Gradually the company established its own brand of Rsb ® children’s footwear which has grown substantially in the past 10 years specialising in all kinds of children’s footwear, summer sandals, Back to school shoes and fashion boots with urban inspired designs for both girls and boys with sizes ranging from European sizes 18-38 Our She’s Best and Da Vinci brands are mainly for our exclusive designs of matching shoes and handbag sets and men’s leather shoes, which are all made in Spain .


Where are you based and where do you manufacture? We have a showroom and cash and carry in Shoreditch and a new purpose- built showroom, warehouse and distribution centre in Park Royal London NW10. Our shoes are designed in the UK and sourced in the Far East and Europe. We travel to Spain, Italy, and Far East to source all our products. We attend Micam, Riva and GDS Dusseldorf trade fairs to keep up with all the latest fashion trends.


How many people do you have working for you? Do you have a high turnover of staff? We have two loyal staff members who have been with us for over twelve years and four agents selling throughout the UK to the independents and multiples. We also employ casual labour to help with deliveries.


How do you market your product(s)? We advertise in Footwear Today Magazine, Cwb magazine, online web resources, Wholesalers Directory. We also exhibit regularly at the NEC Moda Footwear show and the Blackpool show at times.


What’s selling well? Everything sells as we cater for a wide range Wholesale Rsb kids shoes for girls and boys from winter boots, girls party shoes, Wholesale summer sandals, school shoes, christening shoes espadrilles and much more.


30 • MODA SUPPLEMENT • FEBRUARY 2012


Our footwear range caters for fashion conscious girls and boys looking for on-trend styles at competitive prices. We work on affordable prices and quality merchandise to meet the needs of our customers so they are able to sell keenly during the difficult economic climate.


What sort of Retailers do you supply? Our customers are mainly Independent retailers, wholesalers, and market traders. We also export a lot of shoes to, Europe, USA and African countries. We also have a showroom in Park Royal where we carry a range of samples and new developments serving the multiples on a MTO basis. Over the years we have a built a wide customer base and expanded further with our agents selling in the UK.


And, the next step? Any plans for the future, new lines, technologies etc? Trade is tough at the moment but we are determined and will continue to build on our brands and establish wholesale footwear business around the world and keep prices low. We have also developed our website www.dancofootwear.com where customers can view our footwear collections and special promotions. We are also working on developing our presence on social networking sites. Our developers and designers are working on a fantastic range of boys & girls boots for winter 2012 which will be showcased at Moda NEC from19-21 February to pre-order or on an MTO basis.


How does the trade contact you?


Office and Wholesale Cash and Carry 124 Shoreditch High Street London E1 6JE Tel: +44 207 613 5076 / 020 7613 5529 Fax: +44 207 613 5078 Email: dancofoot@aol.com


Warehouse 10 Chase Road Park Royal London NW10 6QD Tel: +44 (0) 208 961 6222 / 0208 961 9111 Email: info@dancofootwear.com Website: www.dancofootwear.com

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