Innovative global brands head to Moda Footwear
MODA SUPPLEMENT
19-21 February at the NEC Birmingham M
oda Footwear will see the arrival of even more creative newcomers from across the globe as the line-up of noteworthy names continues to grow ahead of next month’s
show which takes place from 19-21 February at the NEC Birmingham. New signings strengthening an already dynamic host of labels for the autumn/winter 12 show include the likes of Reebok, Pajar, Crocs, Eneka, Camper, MTNG, Azor La Mode, Semler, Shepherd of Sweden and Pixie Footwear giving retailers the best selection of international footwear brands to be seen in the UK. Cult brand Reebok joins Moda for the first time
this season with its lifestyle footwear range with designs reflecting its strong heritage alongside new season styles from its Tone-Up collection. Adding to the host of cutting edge products available at the show will be Canadian label Pajar as it promises to keep freezing temperatures at bay with high performance fashion winter boots guaranteed to maintain the perfect temperature up to -40°C. Retailers sourcing must-have items that offer
an alternative to conventional styles will be pleased to see lightweight footwear specialists Crocs in attendance for the first time. Showcasing its skill of combining traditional
craftsmanship with advanced technology will be a vibrant range produced using Croslite™ material creating soft non-marking shoes that mould around the foot. Spanish label Eneka, meanwhile, will deliver a collection which effortlessly blends
With sheepskin fashion footwear proving to be
best sellers season after season new arrivals Shepherd of Sweden and Pixie Footwear will entice retailers with great new product displaying expert craftsmanship, attention to detail and well considered functionality. Debut appearances will also be made from other contemporary, directional and comfort
fashion, design and comfort using smooth leathers for light and flexible footwear. Expect to see more innovation as
Mediterranean show newcomers Camper continue to impress with its dedication to creativity as it unveils its latest men’s and children’s styles whilst MTNG debuts cutting edge design, materials and accessories to ensure wearers stand out in a crowd. Azor La Mode will bring classic Italian designs made with quality materials and look out for impressive designs from Semler as it demonstrates modernity mixed with traditional shoemaking techniques.
labels such as Duck & Cover, Peter Kaiser, Mustang Shoes, Lowa, Sioux, Ukala, Poze Shoes and more alongside show regulars Base London, Fiona McGuiness, Esska, Vivobarefoot, Tommy Hilfiger, Naturalizer, Wäldlaufer, Chatham Marine, Dude Shoes, Original Penguin, Dinosoles, Keds and Robeez to name but a few. Changes to the previous seminar programme
have been made with a replacement footwear trend presentation. Now taking place on Tuesday 21 February will be Footwear Trends A/W 12-13: Nations Rising, led by Ben Harris from trend forecasting consultancy Mudpie. The session will explore the changing landscape of the footwear market and will provide an essential update on the latest cutting edge developments in design and fabric manufacturing as well as emerging trends from across the globe. Moda will host the best autumn/winter 12
collections from 19-21 February at the NEC Birmingham. The UK’s key fashion trade event will also feature daily fashion and lingerie & swimwear catwalk shows as well as a brand new eveningwear show. The free to all visitors seminar programme will include topics such as e-commerce, cash management and trend forecasting.
To register for your complimentary ticket and find out more about the latest signings, the events programme and industry news visit
moda-uk.co.uk.
FEBRUARY 2012 • MODA SUPPLEMENT • 3
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