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ENDSLEIGH INSURANCE LAUNCH REBRAND WITH SPEAKERS FROM THE EDGE.
When Endsleigh Insurance decided to re-launch their brand purpose and identity, positioning themselves as the back up team for positive people, they asked Speakers from the Edge to help. Endsleigh needed a new way to capture the true essence of back up and were looking for examples of committed back up teams who gave 100% support to their customers.
We selected 3 exceptional speakers to meet Endsleigh’s remit; Andy Kirkpatrick, Kenton Cool and Sarah Outen. Each speaker gave a presentation at Endsleigh’s head office and call centre, focusing on the theme of reliable back-up, and drawing from their expedition experiences to really bring home Endsleigh’s new message.
Internationally acclaimed mountaineers Andy Kirkpatrick and Kenton Cool talked about the crucial support they give their clients in extremely high-risk and remote situations, helping them to achieve incredible feats of mountaineering against all the odds.
Sarah Outen was able to offer an alternative perspective for Endsleigh’s team. Her successful 4000 mile, 124-day row across the Indian Ocean in 2009 was a solo expedition, but for Sarah, without the back- up of her logistics team back on dry land, she would never have achieved her goal.
Sharon Taylor, Learning & Development Manager at Endsleigh explains how these Speakers from the Edge managed to capture the essence of Endsleigh’s new “Back-Up” brand:
“ENDSLEIGH IS FOR PEOPLE WHO ARE DRIVEN BY VALUES - POSITIVE PEOPLE WHO WANT TO GET ON IN LIFE. WE WANTED TO SHOW OUR PEOPLE EXAMPLES OF BACK UP IN ITS TRUE SENSE AND WORKING WITH SPEAKERS FROM THE EDGE OFFERED US THE OPPORTUNITY TO DO JUST THAT. THEIR NICHE PORTFOLIO OF EXPLORERS AND ADVENTURERS PROVIDED US WITH AN ENGAGING AND INTERACTIVE STORY THAT SHOWED OUR PEOPLE HOW OUR BRAND PURPOSE COULD BE BROUGHT TO LIFE. IT PROVED IT DOESN’T MATTER WHAT JOB YOU DO OR WHERE YOU WORK. YOU NEED A GOOD TEAM TO BACK YOU UP AND THAT’S WHAT WE ARE HERE TO DO FOR OUR CUSTOMERS.”