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INSIGHT


similar dual roles to Lee Timbrell, Nick Price oversees global manufacturing and Raymond Khoo supply chain management. “The key focus under Paul’s new


leadership is unquestionably sustained, profitable growth across the globe in established markets,” says Lee Timbrell, “through a combination of competent, motivated, direct technical sales people, established and well-respected joint ventures and core distributor partners.” Currently there are four joint ventures: in Australia, Japan, Sweden and Italy. “Organic growth through these


channels is high on our agenda, but we are also looking to expand those channels,” continues Timbrell. “We are actively looking for new partners, new distributors and new joint ventures, literally across the globe.” Paul DeMand takes personal


responsibility for growth into some emerging markets, with India, says Timbrell, undoubtedly a high priority. “Our key focus everywhere will be on manufactured, designed-in products,” he continues. “Focusing on our technical offering to design engineers as well as manufacturing and purchasing resources within the OEM and Tier 1 organisations to ensure we maximise the utilisation of the Group’s manufacturing facilities globally.” PSM’s work in the market over the last six months has made substantial inroads to that capacity. “We are looking to fill it,” says Timbrell, “and grow.” For Lee Timbrell one of PSM’s core


competences is the technical strength of its product and people offering. “The


extensive product range of inserts for plastics, sheet metal fasteners, and precision turned parts, combined with feed system and in-die technology, offers global customers a real value proposition in fastener technology.” He highlights the ability in China to produce bar turned precision parts, servicing major current contracts in consumer electronic and telecoms, as well as responding to significant increases in demand from the Chinese automotive sector. Research and development into new


materials and fastening solutions remains a high priority, supported and guided by the highly experienced Paul Martin. The latest PSM development is a range of aluminium inserts delivering lightweight, cost effective process savings when compared to traditional brass fasteners. “PSM is really excited by customer reaction to this new patented technology and we expect extensive and rapid growth across several market sectors including automotive,” says Lee Timbrell. Automotive customers have been carrying out trials for more than a year on the new Tri-Step insert. “The synergies that come from a


complete integration provide a great opportunity for two essential elements – people and process. Both companies have very good people and some very good processes. Cold forming and bar turning manufacturing technologies are completely different but complementary.” “Bringing these together drives


performance. People and processes are undoubtedly the key elements in achieving


The PSM manufacturing team at Pembroke


performance.” For Lee Timbrell the prospects of a


revitalised and integrated global business are clearly exciting. “The energy and vibrancy is back in the business and it is a spark for everybody. PSM is driving improvements in all elements of its business with some very encouraging results.” He refuses to be downbeat in the face


of persistent financial media gloom about economic prospects. “It is inevitable the Eurozone will be impacted next year but PSM is showing strong and significant growth across all its operational regions. Our business future looks very bright despite the gloomy predictions of the financial media.” Each region, he says, “is forecasting


exciting growth for 2012, emanating from nominated and secured business. There is some stretch in the budgets – which is right, everyone should be constantly challenged. The core, though, is securely planned.” There have been false dawns for PSM


previously making a degree of market scepticism inevitable. Significantly, though, this time the business leadership is evidently energetic and pragmatic, firmly rooted in its understanding of both application and manufacturing processes. It also has secure and committed financial backing. Perhaps most significantly, it appears to have bitten some serious bullets – a prerequisite to the sustained and profitable growth it needs to become a successful global operator.


www.psminternational.com


82 Fastener + Fixing Magazine • Issue 73 January 2012


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