EXHIBITIONS
F+FM: How do you see the recentmajor floods in Thailand impacting the fair? MW: The floods have obviously hit the communities in and
around Bangkok hard; it is a human and social tragedy. But history has shown that Thailand is incredibly resilient to such setbacks, and industry is predicted to recover quickly. For example, Thailand continued to grow through the Asian economic crisis in 97-98 and has also shown impressive growth through the current global economic situation. Although of course the floods were unforeseen, Fastener Fair Thailand Bangkok will take place almost a year after the disaster, at a time when the industries affected will be making up for time and productivity lost during the floods. The industrial demand for fastener and
fixing solutions are predicted to increase as the factories and manufacturing output recover after the flooding. The Thai government has already identified this as a key priority and is supporting the recovery. While the headlines have obviously focused
on the industries in the Bangkok area, the main industrial production region of Thailand is the Eastern Seaboard; this area has not been so directly affected by the floods.
F+FM:What kind of visitor profile are you targeting? MW: Fastener Fair Thailand will focus on the
end user, manufacturing demand that exists in the large key industry sectors, as well as being an industry meeting place for distributors, importers and wholesalers working in the region. The fair will service the large industrial heartlands in Thailand, Bangkok and the Eastern Seaboard, and the hub of the ASEAN region. Thailand is home to many of the automobile part manufactures as well as being globally competitive in the electronics assembly sector. The economic growth of Thailand is also creating a demand for construction of both commercial and private properties, as well as supplying a need to develop the transport systems. These key industrial sectors will form part of the visitorship of the Fastener Fair with purchasers, engineers, specifiers and R&D professionals from these industries in Thailand and the ASEAN area. So the show will also naturally act as a marketplace for the national and international distributors and wholesalers looking to establish a foothold in the region.
F+FM:Which type of companies do you see as being themain exhibitors? MW: Fastener Fair Thailand will showcase the best of the
fastener manufacturers and suppliers from the ASEAN region. Already the show looks like it will be used as a launch pad for many of the international manufacturers into Thailand and the ASEAN area. We foresee that these organisations will form an important part of the show. Local national distributors as well as the leading international distributors will also naturally be attracted to the region as the industrial demand for fastening and fixing solutions of the region is so strong. Countries that are already taking advantage of the growth
markets in this region are going to be well represented at Fastener Fair Thailand, these will include, Taiwan, China, India and Korea.
F+FM: How big will the show be? MW:: Well that’s a difficult question to answer. If the exhibitors
respond to the clear demands of the region, the show could be a very significant size, but truthfully it’s a little early to say in terms of number of exhibitors. We are obviously working hard to make entry into this exciting market as simple as we can for each exhibitor. Of course, individual exhibitors will decide on how big their respective individual presence will be. The size of the manufacturing industry in Thailand is the
exciting prospect for the fair, and since the demand is certainly there, visitors to the show will undoubtedly be ready to do business in very large numbers. Consequently, we expect several thousand
attendees at the fair. This is the only fastener show in Thailand (and the ASEAN area) so it will the first time many of the end users, importers and distributors will able to attend an event like this. This really is the essence of the show’s existence. Live events are a favourite medium for Thai companies, and
they use exhibitions and similar events to conduct the majority of their business. In recognition of this, the TCEB (Thailand Convention and Exhibition Bureau), a government funded support operation for live events, has already lent its support to Fastener Fair Thailand.
F+FM:Whatmade you decide on a three-day show including a Saturday? MW: The show will run over three days and finish early on the last day (Saturday 8th
September) at 15:00. It is important,
when conducting business overseas in new regions (not only exhibitions) to work the way the local organisations do, and to fit in with their culture and way of doing business. The majority of shows in Thailand are three days or longer and more often than not, run over the weekend to allow the chance for visitors to attend who are too busy during the week. For companies looking to the Thai and ASEAN market it is important that the fair gives a true reflection of the market and gives the exhibitors the best chance to meet the contacts that will make the years ahead successful for their business. Running the fair in this way will make the show accessible to all that require fastening and fixing solutions and, maximise the potential of the show for both the exhibitors and the visitors.
54 Fastener + Fixing Magazine • Issue 73 January 2012
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