Araldite® H
and Velcro® brands hook up
Huntsman Advanced Materials (Europe) BVBA, owner of Araldite®
, has announced a new strategic
distribution partnership with Velcro Limited for the UK market.
untsman has taken this new direction as part of a major investment in the Araldite® enhance the value of the Araldite®
“Araldite®
improve service and build profit for distributors. Andy Pace, UK commercial leader at Huntsman says: has a long and proud heritage in the UK. We are
committed to keep manufacturing here, as we believe distributors feel most confidence in those brands which they trust to maintain the highest levels of quality in the production process.” He adds: “Like Araldite®
, the Velcro® brand has driven growth “Araldite®
into the market through innovation and we are very impressed with the expertise and quality of the team behind this world famous brand. In addition, they displayed enormous enthusiasm and commitment to our plans for growth. Their experience in distributing market-leading brands and supporting category leaders will be essential to the future of the Araldite® Velcro Europe consumer manager Trudie Johnson adds: is a great strategic fit for us as a distribution partner. and Velcro®
brand.” The Araldite® brands both enjoy very high levels
of trust and confidence in the trade. The current commercial environment is very challenging, so the market expects more support and greater innovation. The distributor channel forms an important part of the growth plans for Velcro® Araldite®
as well as . Our sales network and customer support is well-
placed to offer fastener and fixing distributors everything that they expect from market-leading brands.”
Making the connection with Masrivs
Based in Bologna, Italy, Rivit Srl is recognised for its innovative approach to supplying fastening systems for metal sheets and the tools for their application.
where grounding must be guaranteed. Masrivs can replace the traditional usage of bolts, nuts and knurled washers that may not satisfy the safety conditions for grounding. The technical performance of the Masrivs is ensured by
R
the penetration of the ‘faston’ terminals which, when setting the rivet scratch a painted surface to ensure conductivity. The Masriv rivets consist of a copper body and a copper steel
mandrel. The brass faston has terminals and, depending on which of the various available versions can have one terminal (45° or 90°), two, or four terminals, inclined at 90°.
www.rivit.it
ivit has now presented Masrivs, a blind fastening solution that solves the problem of connection in a wide range of electrical equipment,
brand. It plans to range, as well as
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