EXHIBITIONS
increased overall, French company participation increasing to 1,074 exhibitors compared to 1,040. However, the number of international exhibitors did fall slightly to 650 exhibitors compared to 670 in 2010. Visitor numbers were up 5.8% year on year with the total rising
to 42,769 professionals from 65 countries. The number of foreign visitors was also up compared to 2010. Once again the exhibition hall had been categorised into
different trade zones and villages including rubber, electronics, industrial fasteners (including a European fastener village), foundry, forging, metal shaping, plastics, materials treatment, machining and special machines. There were also some significant changes in specific sectors
which the show organisers said represented the changes in the global subcontracting market. An example of this was the new presence, in the materials treatment zone, of several coatings companies including Atotech, Macdermid France, Coventya and Bodycote. In addition to the different trade zones and villages there was
also a large section of the hall dedicated to national and regional pavilions, which included seventeen French region stands. On the international front, 35 countries were represented in addition to France and over 20 of them had official pavilions. There was an increase in exhibitors from Eastern Europe: Bosnia, Serbia, the Czech Republic, Hungary, Romania, Bulgaria and Poland. Germany and “Country of the year” at the show Portugal also showed growth. Asian exhibitor numbers dipped compared to 2010. To try and combat the confusing floor layout – which involves
different coloured carpets representing the different zones – the organisers introduced colour coded sector signs based on a uniform scheme throughout the show. The aim was to make it easier for visitors to identify the main activity of each exhibitor from the aisle. Visitors with an iPhone, Blackberry or Android phone also had
the opportunity to download a free app which enabled them to guide themselves around the hall by displaying the location of the exhibitor that they were searching for.
First time exhibitor at the show, Growermetal Srl, reported a
successful show with its stand being busy every day. “We decided to exhibit at MIDEST because we wanted to establish the Growermetal brand in the French market,” explains Orietta Riva, customer support manager. She added: “We have had a lot of visitors to our stand and we are very happy with the show.” Another company which reported having a positive show, and
which exhibited on a regional pavilion instead of in the European fastener village, was Bonioni SA. Pascal Frackowiak, project manager at Bonioni SA, commented: “We have had a large number of visitors to our stand, with Tuesday and Wednesday being particularly good days. However, whilst the quantity of visitors has been good we still need to wait and see how good the quality of visitors has been. This will be decided in the coming weeks when we follow up leads.” The overall consensus from fastener related exhibitors was
that it had been a positive show with the visitor numbers picking up throughout the week. That said the exhibitor numbers in the industrial fastener zone still leave a question mark over the appeal of MIDEST to fastener related companies. The increase in overall visitor and exhibitor numbers, as well as the positive response from those fastener companies at the show, highlight that MIDEST is a key exhibition for the French subcontracting industry. The 42nd
edition of MIDEST, which will take place from 6th
MIDEST shines a light M
In contrast to the prevailing economic gloom the 41st IDEST, which took place from 15th - 18th November,
is a key exhibition for French subcontracting with the industry accounting for 60% of the 1,724 exhibitors. Compared to 2010 exhibitors numbers
MIDEST, the industrial subcontracting exhibition situated
in the Paris-Nord Villepinte Exhibition Centre in Paris, France, saw a rise in both visitor and exhibitor numbers. The industrial fastener zone was situated in the centre of the
hall. Associated zones situated around the industrial fastener zone included surface treatment, electronic, and raw materials/ semi-finished products, which made the fastener related presence seem larger than previous years. The European fastener village saw the return of some
companies which had not exhibited for a long time such as: PSE France, SIMAF, Titanox, Elesa, STAS and Gally. Key companies which were once again exhibiting in the sector included: AMF Andreas, Profil France, Gardette, Torniplasa, Lameco, Smalley, Codipro, Marer, Borelly, Pinet Industrie, FTV, Beck Crespel, and Vilux, with the Gardette Industrie, P&S Vorspannsysteme AG, Profil France and Smalley Europe having constantly busy stands.
– 9th
November 2012, will once again be held at the Paris-Nord Villepinte Exhibition Centre.
48 Fastener + Fixing Magazine • Issue 73 January 2012
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