TOOLS Multi-level fastening expert
The Poppers Group is a specialist in a wide range of fastening systems for wood construction, furniture and automotive industries. Here the company explains how it has renewed and extended its complete product programme over the last 12 months.
through local partners. The local distribution in the Netherlands, United Kingdom, Germany and Turkey are owned by the Poppers Group itself. “We are seeing a lot of growth in new
T
markets throughout our distributors chain, especially in the Middle East and North Africa and Turkey”, says Peter Fluitsma, managing director of the Poppers Group (pictured left). Besides the renowned product quality and
on-time deliveries, knowledge and support towards customers are key factors for the Poppers Group’s success in the last year. “Working closely with our distributors, we are building a strong Senco brand image throughout Europe, the Middle East and Africa.”
Senco EMEA Senco EMEA is responsible for the full service distribution
and development of Senco brand in Europe including Russia, the Middle East and Africa, working close together with distribution partners close to the end-users. For nearly 65 years, Senco has been recognised around the world as the leading name in fasteners and power fastening tools for use in wood- to-wood construction, remodeling and a variety of industrial applications. Senco’s comprehensive line of air, battery and gas powered nailers, staplers and screw guns are available through professional distribution outlets in more than 40 countries. With its unique extensive product line strategy, Senco offers solutions for different kinds of customers in a wide range of industries. To go with its different types of tools, Senco has high quality fasteners for different applications, ranging from 4mm furniture staples to 160mm construction nails, in a number of different lengths, materials and finishes.
Fusion technology In 2010 and 2011, the Senco product range innovated
extensively, of which the most important new development was the introduction and extension of the award winning Fusion™ tool range. Today, the Senco Fusion tools are famous for their unique cordless pneumatic technology, using self-contained compressed air as its driving method. Fusion combines the best features of cordless and pneumatic
technologies. The patented Reflex Shot design delivers an instant trigger response so there isn’t any ramp-up time. Fusion also eliminates fuel cells, along with the expense, fumes and cleaning associated with them. Fusion’s 18V Lithium-ion battery can reach an 80% charge in just 15 minutes and a full charge in under an hour. Unlike many other Li-ion units, the Fusion battery can be charged ‘hot’ to save time. The newest addition to the Fusion range are two types of 16
gauge (1.6mm) finish nailers, in straight and angled versions. “We’ve had tremendous success converting pneumatic, battery, and gas powered customers to the F-15 and the F-18,” says Marcel Muijs, sales director for Senco EMEA. “Now we also have
he Poppers Group is responsible for the development and distribution of the Senco and TyTecker brands, distributed
solutions for people who prefer a 16 gauge finish nailer.” Muijs emphasises the success Fusion has brought Senco EMEA: “After the introduction of the first Fusion tools, there has been a real sales soar.”
Product line extensions Senco EMEA has
used these last few years to innovate on many levels. Next to the introduction of the Fusion technology, the product range has seen extensions on a number of levels, with the introduction of manual and pneumatic carton closing staplers, the extension of the gas tool range with a 18 gauge (1.2 mm) brad nailer and continuous product upgrades for existing tools. This year we can also expect innovations from Senco EMEA. “We are constantly working on improvements and trying to implement new technologies. This year will be full of new products and technology,” assures Muijs.
TyTecker rebar tying system In addition to the developments within the Senco product
range, the Poppers Group also offers the unique TyTecker system. TyTecker is a revolutionary, patented rebar tying system. “The system enables much more efficient rebar tying – a single tie is made in less than a second – in a very ergonomic position and the reliable and strong connections ensure constant quality”, says Peter Fluitsma.
TyTecker hog ring tools The Poppers Group has also developed
new high quality hog ring tools which are the lightest and most durable in the market. The hog ring tools are perfect for the automotive industry, and are already used by most of the major car manufacturers.
The future With the development of the last years, the
dependable character and the growth potential combined with the announced upcoming new technologies, the future for Senco EMEA is looking bright. “Our aim is to continue the success of the Senco and TyTecker brands through innovations and expansion in new markets, complemented with high quality products for other types of applications”, says Peter Fluitsma.
www.senco-eu.com 176 Fastener + Fixing Magazine • Issue 73 January 2012
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