Marking genuine Phillips drive quality
Richard Spence, marketing and sales director for Phillips in Europe, explains the company’s history and looks to the future.
which is some achievement when, in reality, there are no Phillips-branded screws. The Phillips Screw Company designs and builds the essential
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technologies that serve as a foundation and quality benchmark for the world’s fasteners. Generations of builders, craftsmen, industry workers and D.I.Y. enthusiasts have come to appreciate the value of a quality drive system and, for more than 75 years, Phillips has been developing and improving these systems for screws. From the original cross recess to today’s enhanced drives, such as the Pozisquare®
technology, Phillips has been a consistent leader in innovation. Today, the company continues to improve and evolve drive
systems that are used throughout industry. Phillips technology can be found in virtually every aeroplane, vehicle, building and electronic device and the company is firmly associated with key industry terms like ‘technological leadership’, ’quality’, ’high torque transfer’ and ’reliability’. This leadership in innovation, however, can lead to issues
within the industry that need to be monitored. Once a technology becomes ‘generic’ for example, it is opened up to unmonitored copies where production standards diverge from the original recess, resulting in poorer specifications and assurance of
sk anyone in industry if they have heard of a ‘Phillips Screw’ and it is likely that they would have. In fact, the name Phillips, when applied to a screw specifically, is one of the world’s most recognised product names,
quality can suffer. To combat this, Phillips has now introduced the ‘Genuine Phillips Drive System’ programme to demonstrate that the recesses have been produced and gauged to stringent standards. Phillips emphasises the importance of communicating
directly to fastener buyers to convey to end-users the benefits of using a drive system that has been quality controlled, which includes explaining additional advantages of enhancements like the PoziSquare®
and HEXSTIX® drive using stick-fit/stable-drive systems. To reinforce this message, all products with genuine Phillips
recesses will be clearly labelled with a ‘Genuine Phillips’ hologram on the packaging, giving the user the confidence that it has been produced to the approved standard. As more people become aware of the ‘Genuine Phillips’ logo, and the guarantee it offers, they will be confident that they are buying and using the best. In order to correctly communicate the benefits of fasteners
with Phillips patented and quality controlled technology, the company has invested significantly in developing and protecting state of the art technology and more in delivering performance and reliability credentials with the quality assurance logo. Consequently we are communicating a stronger ‘mark of quality’ image to our consumers, distinguishing a Phillips quality assured product that is clearly identifiable from the competition.
The UK’s sole distributor of the Ulti-Mate II. From M3 x 12 to M6 x 200 available now at
ojtrade.co.uk
● High Performance Wood Screws ● The Professional’s Choice
STATE OF THE ART POZISQUARE® AND ACR® ANTI-CAMOUT RECESS FOR ‘STICK-FIT’ AND ‘STABLE DRIVING’
REINFORCED DOUBLE ANGLE HEAD Self countersinking and resistant to screw breakage
SELF CENTERING POZISQUARE® RECESS Will also drive with PH and PZ Drivers
STONE t 01785 819819 f 01785 819699 e
info@owlett-jaton.com
DARTFORD t 01322 277733 f 01322 288043 e
dartford.sales@
owlett-jaton.com
SLOTTED SHANK For reduced wood splitting
NEW QUICK-START POINT Rapid starting with a minimum of force
ELLAND t 01422 370121 f 01422 377277 e
elland.sales@
owlett-jaton.com
sealed with the Genuine Phillips Drive System hologram
also features: •TOUGHER NECK •ZINC & YELLOW PLATED •NO RIBS ON SMALLER SIZES suitable for hinges and fi ttings
MILTON KEYNES t 01908 330050 f 01908 506047 e
milton.keynes@
owlett-jaton.com
SWINDON t 01793 527829 f 01793 529538 e
swindon.sales@
owlett-jaton.com
Every box
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