Elective Courses | Group Two


E243 Developing a Competitive Workforce


Employers across the nation agree that a qualified and well-trained workforce is key to sustained growth and competitiveness. Learn the various roles your organization can play in this arena and the resources you can tap.


COURSE TOPICS:


• Overview of workforce development activities and terminology.


• Common initiatives and roles of chambers in workforce development.


• Resources available to assist you in your workforce development program.


Note: Offered only at Southeast and Winter sites.


E244 Using Data to Grow and Sustain Your Organization


The flow of knowledge is a competitive advantage. This course explores a people-first and principle- centered approach to leverage knowledge in nonprofits.


COURSE TOPICS:


• What is a member relationship management system, and what information should be captured?


• How to link member data and forecast trends?


• How to develop and analyze data through surveys and other research tools?


E263 Communicating Through the Media


There are times when you want or need to be out front on an issue and times when the best defense is a good offense. Learn how to maximize, or minimize, attention on an issue or event with the media.


COURSE TOPICS:


• Understanding the vehicles for sending your message.


• Communicating your message with impact to different media outlets.


• Messaging with maximum preparation.


www.uschamber.com/institut e


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