YEAR END 2010 Red Hot Review


television show Diners, Drive Ins and Dives fired up our group with a keynote address on the subject of hospitality. Despite extensive travel for his television show, Guy had never visited a Sheetz store before we contacted him. During his first Sheetz visit, he was blown away by our employees, our menu and our touchscreens! Guy talked about how we can continue to build on


our success by operating with a foodservice mentality and showing our customers hospitality. He identified accuracy, food presentation and care of ingredients as crucial to earning and keeping our reputation as a quality food business. Guy matched our passion and enthusiasm and was even a


good sport when President/CEO Stan Sheetz tried to steal his look as part of his presentation opener. But most importantly, his presence underscored our commitment to making food the future of Sheetz!


A Passion for Food By now, every Sheetz employee in the company should be getting


the message that food is our greatest opportunity for sales growth in the future. Think we’re selling a lot of food now? Hold on to your chef hats! Development of last year’s “Next Big Thing” suggestions is moving along full-


speed: Sheetza Pizza (see article on page 9) is ready to roll in a spring campaign. Sheetz Bros. Creamery products are doing well at Store #354, Altoona, PA, and are expanding to Stores #379, Moon Township, PA, and #386, Chester, VA. And three of our stores currently have drive-thrus, with seven more scheduled to open in 2011. Our research and development (R&D) efforts mean Sheetz customers will be able


to count on exciting new products through 2011 and beyond. Currently there are 52 M•T•O® and MTgo sandwiches in the R&D phase!


What does this mean for you? If you’re on the front line in our stores, it’s time to


Sheetz had a Red Hot year in 2010 thanks to our passion for food, our passion for our people, and our passion for customers! That message was delivered, loud and clear to more than 600 store and corporate management team members who traveled to Las Croabas, Puerto Rico last November for our annual Year End meeting. They got a recap of our performance in 2010, got a taste of what was to come in 2011, and they cheered on our store managers and district managers in the annual Operational Excellence awards ceremony. Culinary Rock Star Guy Fieri from the Food Network


get swept up in the food frenzy. You have a tremendous opportunity to affect our customer’s perception of our food quality, through your enthusiasm for our products and your execution of the recipes. Become a food ambassador. Spread the word about the fresh, quality food available at Sheetz.


A Passion for People It’s clear that none of our Red Hot success would be possible


without great employees. 2010 saw significant accomplishments on the people front,


starting with our inclusion on the Best Places to Work lists in all four of our operating states that participate in the competition. We made the lists in Pennsylvania, Ohio, North Carolina and


Virginia. Employee surveys, which account for the majority of the score, show that our employees think Sheetz is a great place to work! We don’t take this success for granted. We’re always looking


for ways to improve employee satisfaction. Employee Connect Sessions, which are now in their second year, continue to be a great tool for gathering employee feedback. Our new Show the Love employee recognition toolkits is another way we’re reaching out to employees. Today, every store has one and feedback so far has been over whelmingly positive.


A Passion for Customers


Total Customer Focus (TCF) is our tradition and our strength. Customers know we treat them differently than other retailers. They Feel the Love! TCF when it comes to food is an even higher standard. When you’re in the food


business, order accuracy can be the difference between happiness and frustration ... between a customer who’s a “regular” at our orderpoints and one who’s sworn off our food because we never get it right (and, nowadays, maybe even posts pictures of food disasters on Facebook or Twitter for the world to see). Your professionalism and dedication to careful food


preparation will drive our success as a food destina- tion! Keep the store clean and well stocked. Serve only what you’d be proud to put on your table for family and friends. Show your customers hospitality. When you’ve finished making that breakfast, lunch, dinner or late- night snack, put some napkins in the bag and hand it over with a smile and a word of thanks.


We’re proud of how fiercely our store teams compete to earn these operational excellence honors. Congratulations to our 2010 winners!


Operational Excellence Awards


Inventory & Cash Annette Adcock Store #328, Canfield, OH


6 Family Matters APRIL


Store Turnover Brenda Tedjeske Store #127, Carrolltown, PA


Food Safety Excellence Store of the Year Christina Garms Store #315, Ashland, VA


Chef Guy Fieri


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