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INSIDER Urban agriculture is sowing seeds of employment … page 30 + Are skills the new global currency? … page 38 CATERING AND HOSPITALITY


FAST FOOD STANDARDS >


On 30 May, 122 crew from 32 McDonald’s restaurants across Ireland gathered at Dublin City University to receive their City & Guilds Multi-Skilled


Hospitality Services awards, which were undertaken as part of staff training with the company. The crew members were presented with their certifi cates


by John Atherton, Managing Director of McDonald’s Ireland and Sue Hill, Commercial Director of City & Guilds. Atherton explained, ‘McDonald’s core philosophy is a commitment to lifelong education and skills development. To differentiate ourselves from other companies through skills acquisition, we believe that the City & Guilds programme allows our crew to set themselves apart.’ After a pilot programme across three restaurants in 2009,


McDonald’s Ireland rolled out the training programme for crew in all Irish restaurants in 2010. Since then, 240 crew have taken part in the accredited training programme, earning a wage while they learn new skills. Brid Healy, from City & Guilds Ireland, said, ‘We are


delighted to work in partnership with McDonald’s Ireland in accrediting the high standard of training that McDonald’s provides and we believe that there is an imperative on other employers to support the further development of their people in the area of transferable skills.’ In September 2011, McDonald’s Ireland was voted the


seventh best place to work in Europe out of the 81 countries in which the chain operates, and received an award for its work developing the potential of its staff. Commenting on the awards, Sue Hill said, ‘Investing in skills plays a crucial role in addressing the current economic diffi culties. Enlightened employers like McDonald’s are helping to push the skills agenda through innovative programmes that engage and motivate their employees.’


McDonald’s has successfully invested in staff training


‘Investing in skills plays a crucial role in addressing the current economic diffi culties’


SUE HILL, COMMERCIAL DIRECTOR, CITY & GUILDS


MEETING THE CHALLENGE > In August and September


2011, students from The Challenge Network – a


summer programme of activities for 15 to 16-year-olds designed to develop teamwork and confi dence – visited City & Guilds’ head offi ce in London. The Challenge Project is a three-week


Developing confi dence while


having fun with The Challenge Network


course that culminates in the young people working together to create social action projects to benefi t their local communities. Volunteers from City & Guilds hosted


the groups of students, talking to them about the work of City & Guilds and


giving them an insight into a modern professional workplace. During the visit, the teams of


students gained feedback on presentations of their social action project ideas before pitching their ideas to a panel of judges. Volunteer Natasha Cope, Technology


Developer for City & Guilds, said, ‘It was a really good experience and I look forward to hearing about the outcome of their projects.’


For more information on The Challenge Network, visit www.the-challenge.org


+ ... Øyvind Bøe Dalelv (Norway), Sabrina Anita Keller (Switzerland), Benjamin Houghton (Australia), Gary Condon (Ireland), Nicolai Munksgaard Asmussen (Denmark), Christopher Berridge (UK), Tomofumi Jitousono (Japan), Maicon Pasin (Brazil) ...


08 | BROADSHEET 178 | WINTER www.cityandguilds.com/broadsheet


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