IOM
and external audits.
www.goaldash.com went fully live for the start of the 2011/12 football season on August 4th with the 1st draw on Saturday 7th August when the English and Scottish leagues stated.
CIO: Tell us about the product.
Bourke: Goaldash is an exciting new weekly football game that is currently offered purely online. Combining the well known formats of the Pools and the National Lottery, each and every week of the football season Goaldash selects 24 matches ranging from fixtures in the Barclays Premiership to those from Irn Bru Division 3 in Scotland. To qualify for selection all matches must be 3pm kick-offs giving the game a qualified start time. The teams involved in the panel selection each week are then given a number between 1-48 based on alphabetical order so Aberdeen might be no 1 and Yeovil no 48. Players are then invited to select their six from 48 picks based upon which six teams will score the six quickest goals. The draw is made therefore every Saturday afternoon from 3pm and is normally finished by around 3:15pm. As the goals go in, the winning numbers populate the winning line for that week. All goals are recorded and verified independently by Football Dataco Ltd. and are recorded in minutes and seconds at every ground by the PA. Therefore our winning numbers each week are independently generated and do not rely on any internal Goaldash draw mechanism. Players can enter their favourite numbers each
week, play through a lucky dip or try to work out the results using the comprehensive stats section on the site that offers up to the minute goal scoring data to help with selections. Those players clever or lucky enough to pick the six quickest goals will win £1 million or a share each and every week. Further cash prizes range from £5,000 for five correct balls, £100 for four balls and £10 for three balls. We are looking at further engaging customers
through midweek games and using the “quickest wins” concept in other sports. However the beauty of Goaldash is its simplicity, ease of entry and an exciting Saturday draw based on the Nation’s favourite game.
CIO: At what point did the company’s location
Garth Kimber, Head of e-Gaming Development, Isle of Man Government’s Department of Economic Development: “The industry on the Isle of Man continues to grow at a fast pace and this growth is testimony not only to the drive of the Government in helping new businesses to thrive but also to the robust regulatory framework we have in place. The Isle of Man still welcomes start up businesses and assists in not only licensing but continues to help through the life of a business. With grants available, PR and ongoing introductions to potential customers and partners, the Department of Economic Development lives up to its ‘Freedom to Flourish’ ethos. Our e-Gaming environment offers businesses so much more than a licensing regime.”
come into play?
Bourke: The company is regulated and licensed out of the Isle of Man and operated on a daily basis from London. We were aware at an early stage of the advantages of being based offshore from the gambling tax perspective but there is much more to our decision than that. Going through the licence process with the GSC was pretty tough - quite rightly so in this business sector. The process actually helped us crystallise certain aspects of the business model, and the pre-testing required allowed us a very smooth launch into becoming a live product.
CIO: What do you think is the toughest part of starting up a company today?
Bourke: Depending on the business model, funding and financing the start-up to growth phase has to be a really tough part. Even if the business idea is fundamentally sound and there’s sufficient funding, growth still isn’t guaranteed. It’s hard work to grow a brand and gather customer momentum even with the online platform to help.
CIO: What is the great thing about starting up a company?
Boourke: Well I suppose there is the thought that
“I’ve had a good idea and I’ll kick myself if I don’t give it a decent go”. There is also the pleasure of putting a great team together to deliver the product and fulfil the business plan.
Jeremy Bourke, CEO, Goaldash (UK) Limited
NOVEMBER 2011 61
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