G2E 2011 DigiDeal, still spreading their wings wide
after stepping out on their own following their acquisition by IGT and subsequent rebirth, had a lot to shout about. On show was their own L2V (Live to Virtual) DTS (Digital Table System, a six-position table with the versatility to work in just about any jurisdiction. That flexibility is the key to understanding DigiDeal’s products – rather than shopping in the traditional way, you can almost go to them and say, “This is what our regulators allow us to work with, what do you have for us?” With the L2V e-table, operators can use traditional live or virtual cards. L2V can be configured for a variety of third-party, card scanning shoes or be quickly converted to all-virtual table play. It can be a single hosted table, auto hosted in connection with other tables, or in AFT jurisdictions, the L2V table can be switched to fully automated play. There was a lot to see on the stand, including
a roulette-style game where players bet on cards rather than a wheel RNG. Racing Card Derby – a simple game which
wowed us in Macau in 2010 – is the latest game content to be applied to DigiDeal’s X Table, and the company has also signed an agreement with Inspired to distribute the classy Sabre gaming terminal in parts of the US. All in all, exciting times for DigiDeal and their customers.
Atronic’s big news at G2E was finalizing the
merger of Atronic and Spielo under one banner, Spielo International. This means some significant changes for the company, with Atronic and Spielo merging research and development, for example, and bringing together the two companies’ differing
law enforcement officials.
Fair Play’s website displays a Congressional petition that supports federal regulatory controls governing Internet poker. The group’s key goals include fighting illegal gambling, preventing online access by minors and imposing the same rules for online operators that American commercial casinos must follow.
Fahrenkopf also reported that although
2010 gaming revenues across the U.S. were flat, national income through July 2011 is already up 3.5 percent; 4.5 percent in Nevada. Gaming is such an attractive employer that in Cleveland, where one of four Ohio casinos is to be built, 10,000 people applied for 500 jobs.
In an upcoming Casino International issue, look for a report detailing the most
38 NOVEMBER 2011
technologies to overall customer benefit. Atronic and Spielo – both owned by Lottomatica – had been operating as sister companies previously while working towards integration. G2E was the official ‘coming out’ of the combined businesses under the new identity of Spielo International. The well- known Atronic brand will be maintained as product brand in the company´s portfolio. Under the Atronic brand, Spielo
International has expanded the multi-game solution diversity with new colour-coded game suites – Amazing Amber, Pure Purple, Gambling Green, to complement the existing 10-game categories of Royal Red and Brilliant Blue. On the lovely Oxygen cabinet, diversity offers strong-performing multi-level progressive games; it’s one of the reasons the multi-game is enjoying renewed popularity worldwide. Mermaid’s Spell is a compelling rapid hit 8-
level linked progressive multi-game that will mesmerize players. Featuring three distinct titles – Great Reef, Magic Lagoon, and Bay of Fortune – Mermaid’s Spell enables players to select “enchanted symbols” for re-spins and increased chances at the progressives. Five-of-a- kind line wins trigger the corresponding progressive. Players can choose their volatility by seeking their favorite progressive level. Hot and Wild is what Spielo International
describes as the industry’s first multi-level, multi-game, multi-hit progressive linked gaming concept, based on the successful Cash Fever progressive link. Some of the company’s most exciting offerings
are in the systems side of things, with myGuest and FloorMaster – both of which impressed Casino International at G2E Asia – greeted with
comprehensive industry analysis in more than 15 years. The Brattle Group of Washington, D.C. released a complete overview of the commercial gaming industry.
STATE OF THE INDUSTRY PANEL
To honor the launch of the AGA’s new Global Gaming Women development program, the annual “State of the Industry” keynote seminar featured a new twist-the moderator and participants were all women. This high- power group represented some of the best and brightest that the international gaming industry has to offer. They all come from an era when women had a tougher climb to the top, so all five contributors encouraged women to actively mentor other women aspiring to rise in the ranks. The panelists included:
enthusiasm by customers from the Americas. myGuest is a new iPhone app used by slot
attendants and marketing teams on the floor to identify loyalty club players and consult individual profiles. The application provides detailed information about the player’s gaming activities in real time, allowing staff to instantly make informed and personalized decisions, such as awarding the player with promotional credits on his or her slot machine, or ordering a complimentary drink. FloorMaster is an advanced slot floor
monitoring application for touch screens with a full-color interactive map of the slot floor. It’s intuitive to use and provides an instant snapshot of Key Performance Indicators such as popularity, profitability and floor efficiency for quick and effective decision making. FloorMaster is flexible and can be used on a tablet PC for full mobility.
“This year’s show was very successful for Abbiati Casino Equipment,” said CEO
Giorgio Abbiati, “During the show, we announced the approval for our chips, plaques and jetons from the Nevada Gaming Board.” Abbiati also presented its new plaques with high-security added value, including diamonds, gold, filigree, security UV and magnetic inks, in addition to or as an alternative to RFID. The company exhibited its new Asian-style
Baccarat table, a duplicate of the style recently delivered to Marina Bay Sands in Singapore. These tables were Abbiati’s first table order to a land-based casino in Singapore. This purchase was in addition to a previous order of tables supplied to the Cruises Casino in the Asia region. The new tables were manufactured using a
Moderator Judy Patterson- Senior Vice
President & Executive Director, AGA Patti Hart- President/CEO, International Game Technology (IGT) Jan L. Jones- Senior Vice President of
Communications/Government Relations, Caesars Entertainment, Inc. Virginia McDowell- President & CEO, Isle of Capri Casinos, Inc. Sheila Morago- Executive Director, Oklahoma Indian Gaming Association Akiko Takahashi- Executive Vice President, Chief Human Resources & Corporate Social Responsibility Officer, Melco Crown Entertainment Ltd.
ECONOMY The global economy immediately took
center stage. McDowell lamented that both the operators and customers are impacted by
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