G2E 2011
signage that would not block the manufacturers’ booths. The level of activity on the floor is up this year.”
KING Cabinet Solutions (KCS) focuses on OEM/ODM business with cabinet design and obtaining integration business from its customers. This year, KCS had a strategic software partner to maximize better service and total solutions for Class II and III level gaming companies. The company displayed a total solutions slot cabinet that combined both hardware and software. The product line-up featured the brand
Universa three distinct cabinet design models, including the chrome plated and powder coated versions. One model included a player tracker system, bill accepter and 7-inch LCD display for advertising. Each slot cabinet featured 22-inch 16:9 dual LCD screens. Customers may customize the game software and key components. KCS received positive feedback and inquiries
from casino operators and gaming distributors, especially in North and South America, its largest gaming market. KCS seeks a quality software partner or customer with software so they can distribute its own gaming platform. For the first time, KCS showed its promotion video and received favorable response. KCS also prepared the introduction video DVDs for potential customers.
Everyone at Konami Gaming approved of the
show changes. According to Vice President/Chief Compliance Officer Thomas Jingoli, “The Sands Expo Center was a great choice. It makes for a smooth move-in. Also, the logistics were favorable because it was easy for our staff to stay here at the Venetian. The location is conducive to interaction on many levels, and we can entertain customers on the Strip.” The company exhibited several products, including the Konami Casino Management System (KCMS), which integrates software modules within the same platform. KCMS easily
reached a saturation point. “Gaming is the most underserved industry in the U.S. because of restricted supply. Caesars will expand into new jurisdictions like Ohio and, if legalized, Massachusetts,” she said.
ONLINE POKER
Online poker is currently one of the hottest gaming topics in the U.S., but has faced multiple obstacles over time. Jones anticipates that without a federal solution by early 2012, the states will introduce intrastate gaming since it is not subject to federal law. She said, “It is the most important expansion
Novomatic focused on three industry buzz
phrases on their stand – Community Gaming, Server-Based Gaming, and Tournaments. All of those were on the stand alongside their standalone Coolfire II multigame mixes on the Super V+ Gaminator and the Novostar slant- top cabinet. Novomatic’s Max Lindenberg told CI: “We’ve
brought our new Bank Blaster community gaming system with use, where up to five players can team up to crack the safe and win the community jackpot together, depending on
opportunity since the younger X and Y generations are seeking poker play.”
Hart agreed, claiming technology drives
entertainment consumption. “IGT’s poker platform is active outside the U.S. and has not cannibalized from land-based casinos. It has actually brought in new customers,” said Hart.
Online poker would prove problematic for Indian gaming. Morago said that the National Indian Gaming Association (NIGA) resolution would prevent one unified plan because of so many diverse compacts.
manages slots, table games, target marketing, bonusing, patron tracking, analysis and TITO needs. It offers real-time player bonuses and interaction, using an Oracle database. KCMS takes full advantage of TCP/IP’s
networking capabilities, and transactions are “event-driven” to provide instant information about the gaming floor. It not only tracks multi-game, multi-denominational play, but also tracks players in the casino. It uses generic components with the floor
network from remote locations and can introduce upgrades within two to four hours. Supporting multiple languages, KCMS may be formatted to provide translation service for employees.
The Dynamic 5 offers video and reel
interaction by overlaying the reels. There are more opportunities for wins and bonuses with some player control. The Fortune Chaser 8-level linked
progressive game’s use of Bose speakers means exceptional sound. One or two games may be played simultaneously; the reels may spin separately or concurrently. The screen is a focal point to attract both players and customers walking nearby. New to the U.S. market is the Podium slant cabinet, which runs on a KP3 platform for a unique 3D experience. The slim cabinet has a 15-inch depth and 22-inch dual screen LCDs. It features unique lighting and an ergonomic button panel.
their betting pattern within the round.” The server-based gaming solution starts with the company’s electronic table games, where an operator can interconnect an unlimited number of different types of games, and unlimited terminals – even combining electronic table games with offering slots on the same cabinet.
Max added: “We also have our games
download system, called NovoLine GDS, which we can also offer to customers as a standalone version, so they can buy the machines now, operate them individually, then interconnect them at a later date if they choose to, to enjoy a server-based gaming solution with downloadable games. “Our brand new Reel Tournament allows
operators to select different games for ‘roulette’ rounds, or a single event without qualifying rounds… with the push of a button the operator can change an unlimited number of machines to the system to tournament mode. It generates real excitement on the gaming floor.” Fundamentally, customers know what they will get from Novomatic, and that’s not suggesting for one second that they are predictable – customer can expect excellence, and genuinely nothing less.
GLI is a company that has been making great
strides in keeping costs down for customers seeking regulatory approval worldwide, or simply in a single new jurisdiction. They truly are a customer-focussed company, and it shows
EMPLOYMENT AND HUMAN RESOURCES
Every company attempts to hire and train the most competent employees, but that may not affect the overall quality of the staff. In a global market, understanding the various cultural attributes may prove more critical to achieving success.
Takahashi described the variations among
Asian employees. She explained how they treat not only the customers, but also their colleagues. Each Asian country has its own unique culture, and she warned against
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