This page contains a Flash digital edition of a book.
G2E 2011


computer system boasting low energy consumption, partly thanks to its fanless construction. The DPX-S415 and -S425 both allow the


flexibility of good integrated graphics plus a full PCIe x 16 graphics card slot for those high performance applications or for future in-field upgrades. The DPX-S415 features the latest AMD785E chipset and the DPX-S425 features the Intel Calplella HM55 chipset. Being taken over by Advantech has meant


positive changes for Innocore; where in the past the company might have to turn down customers who just wanted an industrial board solution and no gaming IO, now they have a wide range of industrial PC products; it means the company has really branched out and can offer a much, much wider range to customers.


Cummins-Allison had the JetScan iFX i400


multi-pocket note sorting solution on show, and very impressive it was too. Configurable from three to nine pockets in the same space, the device uses imaging technology that provides outstanding read rates while processing currency at 1,000 notes per minute, resulting in higher throughput at a 39% faster speed than the closest competitive unit, the company says. From a base unit of three pockets, additional 2- pocket modules can be added to create 5- pocket, 7-pocket or 9-pocket systems, now or expandable in the future. The unique design can create up to 9 pockets in a space-saving vertical configuration, effectively providing a high-volume, multi-pocket sorter in a footprint barely larger than a desktop sorter. “This really opens up the possibilities where space is a premium in any number of applications,” said Curtis Hallowell, VP Product Management at Cummins-Allison. “Gaming properties can quickly process currency in a single pass, whether in cages, count rooms or employee banks.”


Shuffle Master, moving forward under new CEO Gavin Isaacs, had a commendable display of technology on view for guests. Moving successfully into the online space is important for a company with so much invested in intellectual property, and Shuffle Master reinforced their ability to meet an operator’s online needs at G2E by showing compelling content across multiple online and mobile devices. Superior graphics and playability will be standard on all Shuffle Interactive applications. The Shuffle Interactive platform integrates into any online casino or third-party platform and can deliver content on nearly any device including PC, Mac, Betting Terminals, iOS and Android. Shuffle Interactive formally launches in December 2011 with Three Card


46 NOVEMBER 2011


Poker and Ultimate Texas Hold’em, though future capabilities were shown to customers. i-Table’s suite of offerings has been expanded with single-deck specialty games that utilize the Company’s i-Deal shuffler. By automating the betting and wager resolution process, the i- Table increases game security, accuracy and speed, resulting in a significant increase in rounds per hour while eliminating errors, a key advantage on specialty table games that have complex paytables with high odds and complicated payouts. Equally important, the i- Table has the ability to connect to back-of- house player tracking systems that allow casino customers to rate, track, and perfectly comp their player base. Six new specialty games were on show, with Cincinnati 7 Card Stud, Ultimate Three Card Poker Progressive Face Up, Money Market, Fortune San Lo Poker, Power Blackjack, and Six Card Poker. This is Shuffle Master’s bread and butter, so you know they’re going to be good… Also new for visitors was Vegas Star Roulette


Live, a fully electronic roulette table that features a live wheel in the middle of individual touch-screen betting terminals. “G2E provides the perfect opportunity for


Shuffle Master to demonstrate once again why it stands out above the rest,” said Gavin Isaacs, Chief Executive Officer of Shuffle Master. “Our core message of ‘delivering more’ is extensive and touches on many themes. We deliver more by providing one of the most diverse product portfolios in the industry, by remaining laser- focused on customer service, and by anticipating the needs of the gaming industry with forward-looking innovations like i-Table Roulette. This year’s exhibit highlights how technology is at the heart of all that we do; be it our latest advancements in providing security and efficiency to casino operators or enhancing the player experience by leveraging our strong brands across various channels like online and mobile gaming.”


Alfastreet did not enjoy a great location in the hall, in one of the very few areas of the new venue with slower footfall, it seemed. Having a large empty plot between them and their nearest neighbour may not have helped – the kind of space where a few chairs or settees would have been useful, if an exhibitor has pulled out at late notice, for example. Regardless, Alfastreet made the best of things. As a company they specialize in affordable, quality automated gaming products, with roulette particularly well-served, and automated Sic Bo growing in popularity, not to mention their digital versions of popular card games like Baccarat and Blackjack. The G2E show is an important one for the company as it gives them a chance to see their


many, many Latin American customers and for North America to get to know the brand and their world-renowned gaming machines. Feedback from customers at the show was, as ever, enthusiastic, as Albert Radman confirmed to CI: “Our customers are always pleased to see us in Las Vegas – it’s not such a long way for them to come as the London show, for example. It’s good for us to come here and be seen by new customers, and to welcome our existing customers and old friends.”


TransAct’s Tracey Chernay explains this far


better than we can – they’ve been working hard at developing the range around their thermal printers, as Tracey elaborates: “G2E 2011 is all about ‘Now it’s Personal’; what that means is, our new modules for Epicentral really allows for closer communication with the player at the slot machine through a printed ticket. Because we connect our software system, Epicentral, to the player tracking database we already know a lot about that player and we can make offers to that player that are intelligent and relevant, personalized, with their name on, with their player card and player level on… We’ve launched three new modules here at the show – Epicentral Campaign Center, that allows you to create new rules for new coupons and new offers, allows you to schedule those promotions across time, quickly and easily. It allows the casino the ability to create limitless ideas about how they want to use the system and with a simple rule, apply that and deliver the communication to the player. “Additionally, we launched two mobile applications, Mobile Host and Mobile Player. Mobile Host is for the casino host, where they have an iPad or iPhone, and there’s a highly rated player in the casino. When the player walks in, I don’t know they’re there necessarily, but they put their player card in to a game and I get an alert through the Mobile Host application that they’ve arrived, and what machine they are on. So as host, I go and greet the player, welcome them, and I have lots of offers at my disposal based on the rules I wrote earlier in Campaign Center, and I can welcome the player with relevant rewards. “Mobile Player is a player’s application


through the casino. Say you go to the Wynn and you have the Wynn application, when the player arrives at the casino and go into the application, you can see what promotions are available to you – “I want 20 per cent off dinner”, for example, plus the free show tickets. As soon as you sit down and card in to the slot machine, you get those tickets printed right out, so you don’t have to go to the player’s desk to collect your promotion.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66