G2E 2011
in their attitude and application of technology to bring their global customers savings, and value. New on the table for GLI is GLI Mobile, currently in Apple’s App Store. The secure back end of the GLI Access web site, for regulators operators and suppliers, is a place where they can obtain approval letters, key information, and compliance notification for their jurisdiction. You need a username and password to access this via the mobile application, but it makes it a mobile benefit for their customers, so they can take the lab out onto the floor with them. Right now it’s for iPad and iPhone, but Android and Blackberry versions are coming soon.
Cammegh are enjoying new penetration into
the Nevada market, in the shape of a deal to supply roulette wheels into The Venetian, alongside Billboard displays. It’s a great contract to land, a truly excellent advert for their roulette products. This success came after Cammegh obtained their manufacturer’s and distributor’s licence for the state of Nevada. They’ve also received orders from MGM and can no doubt expect to find a few more casinos knocking on their doors in coming months. Andrew Cammegh said of the success: “I think it adds even greater credibility to our offering, and it instills even greater confidence in our customers.” That’s not all though – Andrew added:
“People have been very interested in the side bets we have been developing, so the next step will be to get them approved in Nevada. That’s been very encouraging indeed, as has the feedback on our Aurora wheel that randomly changes colour.” The Aurora has been Cammegh’s fastest- selling new product so far launched by Cammegh, and it got a lot of attention on the stand, which is a testament to its effectiveness as an eyecatching device. It uses the Powerplay random generator feature inside the wheel and
viewing all Asian employees through one lens. “Operators should not see Asian employees
through a western eye because each behaves quite differently. American operators are tough, planning only part of the time and then adapting a ‘learn-as-they-go’ approach.
“The Japanese aim for harmony, and the
leaders plan 90 percent of the time. The Chinese are all about prestige and face, so employment status and titles are important. Because of the strict Catholicism in the Philippines, which prohibits divorce, companies must understand that immediate families may become an issue,” said Takahashi.
generates a new colour, with mystery prize features and a complementary display. Also on the stand were the stalwart wheels, the Mercury 360, Slingshot 2, and the very striking 32” Billboard screen. Andrew was effusive in his praise for the change of venue, too, concluding: “We were delighted with the venue. It’s much improved. The layout is more equitable for everybody; you’re invited to walk in any direction when you walk in so there’s a more even spread of footfall. It’s also very convenient if you’re staying at the Venetian.”
As part of the globally active Gauselmann
Group, Merkur Gaming brings their brand experience to international markets. Merkur employs approximately 6,000 and generated ¤ 1.5 billion in 2010. Merkur is the largest German street operator, selling and renting more than 60,000 machines worldwide per year. Prior to 2006, machines were legally restricted to a maximum four-year lifespan, resulting in regular equipment replacement. Throughout Europe, Merkur operates 400 street locations, with a total of 16,000 machines across several European countries. Each location averages between 20-50 machines. “We offer a total portfolio to our global
customers. Merkur creates the ultimate entertainment experience with online VLTs, new technology and our own sports betting company,” says Rolf Falke, spokesman of the executive management. Currently, South America is an important
market for Merkur. Spanish-speaking operators approached Merkur about developing a game specifically for their players. In response, Merkur introduced its new Cantinflas slot machine at G2E. The game uses the famous Mexican comedian and actor as its central theme.
The first generation Cantinflas games are Ironically, she stated that Asian employees
are often rude to other Asian customers, and may not be able to adjust to a particular situation. She said, “The training is
rote...there is no deviation of thought.”
It is an important distinction to make,
especially in Las Vegas. Jones estimated 12 percent of the millions who visit Las Vegas annually are Asian.
SOCIAL MEDIA Finally, everyone agreed that social media
outlets like Facebook, Twitter and other online vehicles create rapid marketing opportunities. Within minutes, companies can advertise promotions, sales and other key information,
42 NOVEMBER 2011
traditional-type slot machines. Within a year, Merkur plans to debut six themed games. The second phase will launch a multi-game program, and the final phase will feature an Ultimate Cantinflas World Jackpot machine.
The new KeyWatcher Touch unit updates the
basic key monitoring system by utilizing a common database for all KeyWatcher systems within one site. One key may be removed or returned to any other unit within a building and will be tracked accurately by allowing a longer ID up to six digits, plus a four-digit pin number.. Each 96-slot unit has separate blocks holding 16 keys. It logs all activity and eases removal and return by lighting the key space. Information is displayed in a bright 7-inch full- color touch screen. Each site may have up to 10,000 users that can handle up to 14,400 keys. The software also creates easy-to-read reports and programs for users.
FutureLogic was celebrating at G2E, and with good cause, after the announcement of a live installation in Nevada. John Edmunds explains: “The big thing for us at this show is that we have just launched PromoNet into Nevada. We’re live at our first Nevada casino, the South Point, which is fantastic for us. Going through the hurdles of approval from GLI, and the Nevada Gaming Control Board, it’s not a small feat. So now we’re live in a venue, we have somewhere our Las Vegas customers can go and see PromoNet in action, so it’s not just a booth demonstration. Now we have that approval from GLI Nevada, we’re able to start rolling out product to markets around the world. We’re working on a number of sites to get them live so we have a case study running in each key market in the world.” The company is also recruiting as this
heralds the light at the end of the tunnel after years of research and development; it must be
all via personal customer communications. For Jones, social media serves as a terrific method of avoiding time restrictions. Operators may use real-time technology to enhance tier-level players’ clubs and loyalty programs. It is a totally new environment, and Hart
stated, “We are in the early stages of adopting social media. The first stage is communication and the second is to monetize. It is a necessary evolution.” However, organizations must also be wary of pitfalls. As public companies, each site much carefully monitor what is said. McDowell warned, “Each company has different obligations, and the use of social media should not go against regulations.”
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