G2E 2011
new tiger-eye composite material. Show attendees had the opportunity to see a large selection of the new composite materials in different colors and styles. Abbiati also introduced a new line of burn-
resistant gaming layouts with full photographic printing, a new line of poker chips and plaques- also with RFID-and the Modiano playing cards, which Abbiati distributes to the casino industry. Abbiati was pleased with the number of
visitors and information requests from North America, Central America and South America, along with its numerous European clients.
Aruze Gaming presented several new
products at its booth. Amazon Fishing is a multi-player competitive fishing game that lets players choose their own bait and which fish to catch. Packed with individual and competitive bonus feature events, its Reel Feel Gaming Technology is integrated directly into the bonus features. Aruze also displayed its Innovator with
Radiant Reels series, the gaming industry’s largest five-reel stepper strips. Measuring 18.1” (460mm) across all reels, each strip measures 3.54” (90mm). The video-style reels fuse video and stepper, and are lit by 240 multi-colored LED lights and variable spin speeds. When the Radiant Reels stop, these lights illuminate the winning symbols. For players intimidated by live craps, Aruze’s
multiplayer G-STATION(TM) game Shoot to Win Craps machine uses the standard rules of live craps game. A comprehensive guide is built into the machine, which is ideal for
beginners.It allows players to shoot the dice through an innovative Bash Button(TM) while betting, similar to a live table game. Shoot to Win Craps is the first electro- mechanical craps game approved by the Nevada Gaming Control Board. It had partnered with New York-New York Hotel & Casino in Las Vegas for a 30-day field trial. It can be configured for eight to 50 players. The touch screen interface allows for a
the economic uncertainty. Companies hesitate investing while customers are reluctant to spend their leisure dollars quickly. McDowell predicted little will change until after the 2012 elections, calling the entire Washington D.C. governmental structure “dysfunctional”.
As a global corporation, Hart claimed that some economy is always in trouble. “IGT must diversify geographically by investing where the money is. We should become partners with customers during tough times. Creative and innovative technology draws customers to a new experience,” she said. Takahashi reported her company’s Macau
40 NOVEMBER 2011
greater speed of play both for betting and shooting the dice. Shoot to Win Craps has a high-impact sign package, maximizing visibility throughout the casino. The overhead signage includes LCD screens, which prominently display game results.
Forget about pushing a button on a slot machine. Bally Technologies introduced its video player interface device, the Alpha Pro iDeck, a first for the gaming industry. Whenever new game content is installed, iDeck changes to match, eliminating the need to change a button deck. The full-color, multi-touch video display may be programmable in multiple configurations. Its durability prevents spills and leaks to damage the machine. Two huge launch titles were on display, using
the new landmark interactive sound casino chair. Players may sit back and be surrounded by great music and sounds from the games. Both games are built on Bally’s new Pro Series V22/32 cabinet combination. Michael Jackson King of Pop highlights many of the legendary singer’s greatest hits, including Don’t Stop Till You Get Enough, Billie Jean, Beat It and Smooth Criminal. The game also features numerous iconic accessories used during Jackson’s career, including his signature white gloves, fedora, dance loafers and sunglasses. Nostalgia for the 1950s and the popular 1978
movie was the foundation for Grease, the game that reunites the characters from Rydell High. The artwork reflects Olivia Newton-John, John Travolta and the entire gang. Grease also uses Bally’s new iDeck touch screen technology for its Dance-Off Free Games feature. In the four-game or six-game configuration of machines, each end may be fitted with the front and back ends of a 1950s car. It is one of Bally Technologies’ first games on the Cash Connection wide-screen progressive link. Both Total Blast and Fish’n for Loot use the
new U-Shoot virtual-shooting gallery bonus that uses the iDeck technology. Total Blast
casino properties are enjoying large profits because Macau has seen more than a 10.4 percent increase in visitors since 2010. She referred to the Cotai Strip as the new “center of gravity” in Macau that will change the entire economy. She stated, “It depends on the national economy, which is affected by the government’s efforts to grow it. Domestic consumption will be a priority of the new Chinese government.” How will Macau impact future U.S. gaming? At the Isle of Capri, McDowell expects minimal impact. Her company’s properties are regional sites that attract more of a local crowd. She
targets mostly male players as a high-tech reincarnation of the popular arcade game Space Invaders, where players shot up to the space ships. In Fish’n for Loot, they do the same, but touch the iDeck to create bubbles that target swimming fish on the main game screens. Betty Boop, another beloved Hollywood
character was spotlighted in Betty Boop’s Fortune Teller game. Using the iDeck panel, players place their hands on the device as their palms are read to receive credit and multiplier awards. The U-Choose technology allows players to select their preferred bonuses.
Gasser Chair has launched two new
products, the patent-pending Halo Base and the Prelude Slim-Line Stool. Using a stamped steel base encased in a special coating, the Halo Base improves functionality to the popular disc base design already in use. Its unique design and powder coating process eases movement of a gaming stool on carpeted flooring. The Halo Base’s curved edge prevents the chair from tipping over while moving. The Prelude Slim-Line Stool, priced less than
traditional gaming stools, blends classic design with modern performance. It offers a sleeker, more compact, low profile edge that works in smaller venues with space constraints. Comfort is guaranteed, thanks to the flex-back technology, powder coat finish, protective edging, extended footrests and ergonomically- molded back and seat cushions. Gasser also displayed its concept dual settee
chair, which is currently being tested. The chair seats two in the same unit and moves simultaneously. Each seat cushion rotates sideways for easier ingress and egress. It also features a drink console between the two seats. President Mark Gasser was cautiously optimistic about the new G2E venue and its appeal. He said, “Show organizers had an opportunity to reconfigure the layout. The slots manufacturers compromised by moving to the rear and the smaller companies agreed to lower
urged companies to seek opportunities and build smaller, more realistic venues. Rather than construct new multi-billion-dollar complexes, the Isle of Capri will open its $125 million Cape Girardeau project in Missouri in 2012.
According to Morago, Macau’s effect on tribal gaming will be negligible. Operating in 28 states, each Indian casino operates under individually-compacted arrangements with specific tribes that have achieved federal recognition.
Jones stressed that gaming has not nearly
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