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The leading resources, at the click of a mouse Digi-Key’s portfolio of websites provides customers with unparalleled visibility to the latest products as soon as they are introduced to the market. The websites feature real-time pricing and inventory, current lead-times, product specifi cations, current data and application notes, videos, reference designs, custom editorial content, and more.


Digi-Key’s recent transition from a print catalogue distribution company to a totally integrated online distributor has allowed the company to provide a state-of-the-art web-based version of the company’s expansive parts listing. Digi-Key now offers PDF and interactive versions of the Digi-Key catalogue, available on Digi-Key’s website, www.digikey.co.uk.


The catalogue is also mobile-enabled so that a user with an iPhone, iPod, iPad or Android-compatible mobile device can review and search parts for fast purchasing needs.


To inform purchasers of new products in a timely manner, Digi-Key provides updated New Product Highlight pages (located on Digi-Key’s supplier pages) which showcase the applications for and specific details about the best electronic components in the industry.


Some of Digi-Key’s most industry-unique resources are the TechZoneSM


technology zones which house


articles, white papers, and application notes based on Energy Harvesting, Lighting, Microcontroller, Power, Sensor, and Wireless technologies.


“Digi-Key’s global reach with our online resources includes millions of design engineers and procurement professionals in the US, Europe, and Asia, as well as in markets such as India and China,” said Larson. “The Internet offers Digi-Key access to a world-wide base of engineers in need of quality product and offers our customers valuable information regarding today’s leading solutions.”


Digi-Key’s website also offers video tutorials, Product Training Modules, technology-specific resources, and an easy-to-use BOM manager.


Digi-Key’s BOM (Bill-of-Materials) Manager provides real-time pricing and availability, secure storage, and easy search and reference features. The BOM system allows purchasers to create separate


BOMs for specifi c projects and place orders for varying quantities of assemblies to be produced. Purchasers can create and save a BOM with correct part ratios and multiply by the number of assemblies during the ordering process.


Newer additions to the BOM manager allow our customers to enter cut tape, tape and reel, or manufacturers’ part numbers into the BOM manager. Based on the type and quantity entered, part numbers corresponding to either cut tape, tape and reel, or both will be “auto sensed” and displayed automatically. The improved system will also inform our customers if the quantity requested is available or if it does not meet the requirements of tape and reel or cut tape packages.


Digi-Key’s Product Training Modules aid engineers and purchasers in learning about the latest innovations Digi-Key provides. Each module introduces electronic components and the benefi ts of adding these components to an engineer’s budding design.


Best in the business A testament to Digi-Key’s unparalleled commitment to service, North American design engineers have ranked Digi-Key as the #1 Most Preferred


Distributor (UBM/EE|Times Distributor Customer Preference Study/June 2011). The study also found Digi-Key online to be, by far, the website most frequented by respondents. Digi-Key enjoys the highest ratings across the evaluation criteria


such as number one Most Visited Site, Organization of Site, Most Accurate Search Engine, Ease of Navigation, Value of Online Content, and the Best Ease of Ordering Product Online.


“We hope to expand our web-based resources globally in the near future to provide the engineering community and procurement professionals the best information and product guidance available in the industry today,” said Larson.


Digi-Key was also ranked #1 in web categories such as Design Support, Best Online Seminars, and Best Technology Education and Training by industry professionals and design engineers in the 2011 Hearst study.


In the future, Digi-Key plans to continue the integration of its exceptional service and breadth of product with programming and services that speak directly to engineers and electronic designers. With the company’s success online, Digi-Key offers customers more than the industry’s highest quality components and a reliable distribution ethic, the company provides insight and support to enhance the leading innovations and technologies of tomorrow.


“Digi-Key online ensures a positive user experience,” said Larson. “We are able to offer members of the EE community the best components in the electronics industry, while providing valuable product information, design tools, and resources—all integrated and readily available on our global websites.”


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