business profile
1997, a sister company that has five factories and employs more than 100 people. ‘We’ve installed more than 3,000 machines in India now, and enjoy a market share of more than 80 per cent,’ says Koszykowski. Having been established for
so long in India, Koszykowski is prepared for any competition that will inevitably arrive there. ‘As we produce our own diodes (which are replacing lamp pumps in the market), we’re already one step ahead, as any competitor would have to import them,’ he says. In 2001, Laser SOS USA was
founded, providing distribution and support to North and South America, followed in 2008 by Laser SOS Turkey. ‘We founded this for a number of reasons,’ explains Koszykowski. ‘Turkey, as a country, has one of the fastest growing economies in the world. Moreover, its location puts us within easy reach of Russia, the Middle East, and Eastern Europe. The partnership was set up there to produce fibre laser markers for the European market, as well as provide sales, service and support for the aforementioned areas. Those areas represent huge numbers in terms of population.’ There are plans to launch Laser
SOS Germany this year, placing the company at the heart of European markets. The company sells to 85 countries, with India, Turkey, US and Italy leading the way, and the Far East nations coming up fast behind. Laser SOS employs 130 people
worldwide, with 10 employees working in the UK office. This is the site that looks after design, drawing and component production. ‘We decided that we wouldn’t build machines here,’ says Koszykowski, ‘as we have the Indian operation where it can be done much cheaper.’ Koszykowski believes that the
reason for his company’s longevity is that the OEMs against whom he competes ‘clearly don’t do their jobs properly’. ‘If they did,’ he says, ‘companies like us wouldn’t be in business. We can do the same jobs better and cheaper than they can.’
www.electrooptics.com
So, what does the future hold
for Laser SOS? ‘We’re looking to develop into new areas,’ concludes Koszykowski. ‘It’s clear laser technology is moving very fast, with different technologies coming through. We need to be aware of all these things in order to maintain our edge. ‘One area I’ve been looking at is the beauty industry, where lasers are
used as the basis for techniques such as skin rejuvenation, hair removal and so on. There are hundreds of thousands of units in use worldwide, so there is great potential for a company like us to be the premier supplier of specialist replacement components. It’s a price sensitive market, and customers are currently being charged far too much for replacement parts, so there’s a
great opportunity there. We’re also looking to introduce a whole new product into this market next year. I’m excited about this to the point where I believe it could exceed the revenues of our existing markets. ‘We’re also looking to introduce a
green laser for the synthetic diamond market – another fast-growing area, and used in sectors such as medical and military.’ l
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october 2011 l electro optics
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