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“Strive for excellence, exceed yourself, love your friends, speak the truth, practise fidelity and honour your father and mother. These principles will help you master yourself, make you strong, give you hope and put you on the path to greatness.”


— Joe Weider, Trainer of Champions


BECAUSE YOU TAKE BODYBUILDING SERIOUSLY, SO DO WE! FLEX acts as your monthly bodybuilding guide. At great expense, we visit the champions at their gyms, at contests, and in their homes, gathering information and photographs. We learn the latest strategies that they will use to further develop their title-winning physiques, and the competitive goals that they will apply them to. We bring this state-of-the-art information from the champions to you instantly and accurately in order for you to reach your ultimate muscular goals by the fastest route possible. Even if you had the time, money and practical wherewithal to visit the champions as we do, you still wouldn’t be able to extract the precise information you need to succeed. We know which aspect of bodybuilding each star is an authority on, and we select the appropriate spokesperson for the appropriate subject. This policy ensures that you will consistently receive the best advice possible. In FLEX, you will see no rehashes of old information, no phony “interviews” with the stars, no make-believe theories from armchair experts. You will be hearing directly and accurately from the champions themselves. The champions talk only to FLEX because they trust us to present their expertise faithfully to the bodybuilding community. FLEX is also the only bodybuilding magazine the champions themselves read, because they know that they can learn from their fellow competitors. The champions consider FLEX the bible of hardcore bodybuilding. You should do the same, and guarantee yourself a direct pipeline to the stars every month. FLEX is not just another bodybuilding magazine: It is the voice of the champions!


“I am continuing to do my best to make bodybuilding training a science. Now I’m doing all I can to elevate bodybuilding competition to a more lucrative and respectable level. We must work hard and use our imaginations to make our sport a profession.”


U .S. EDITI ON


EVP/GROUP PUBLISHING DIRECTOR Chris Scardino EDITOR IN CHIEF Allan Donnelly CREATIVE DIRECTOR Chris Hobrecker


CHAIRMAN & CHIEF EXECUTIVE OFFICER David Pecker FOUNDING CHAIRMAN Joe Weider


CHAIRMAN OF THE IFBB PROFESSIONAL LEAGUE Jim Manion EDIT ORIAL


DEPUTY EDITOR Dave Ian Lee MANAGING EDITOR Vicki Baker


ASSISTANT MANAGING EDITOR Jared Evans SENIOR SCIENCE EDITOR Jim Stoppani SENIOR EDITOR Joe Weubben SENIOR WRITER Greg Merritt


ONLINE EDITOR/STAFF WRITER Sean Andros SENIOR COPY EDITOR James Riley


OPERATIONS COORDINATOR Lisa Clark SENIOR ART DIRECTOR Kiwon Ballman ART DIRECTORS Brian Kahn


ASSOCIATE ART DIRECTOR Brandi Centeno PHOTO COORDINATOR Erica Schultz PHOTO ARCHIVIST David Marsh


E DIT ORIAL CONTRI B U TO R S Jim Manion, J.M. Manion, Arnold Schwarzenegger.


PH OTO AND A RT CONTRI B U TO R S Albert Busek. Caruso. Bill Comstock. Kevin Horton, Chris Lund. J.M. Manion. Robert Reiff. Ian Spanier. Pavel Ythjall, Art Zeller.


FLE X AD VI SOR Y B O ARD Samir Bannout. Franco Columbu. Nasser El Sonbaty. Lou Ferrigno. John Fournier, M.D. Bev Francis.


Dr. Bob Goldman, D.O., Ph.D. Steven M. Hoefflin, M.D. Jim Manion, NPC President. Mike Matarazzo. Dr. Leroy Perry. Joe Roark, IFBB Men’s Bodybuilding Historian. Larry Scott. Ben Weider, IFBB President. Yates. Frank Zane.


WEIDER PU B LI C A TI ONS, LL C A SU B S IDIAR Y OF AMERI C AN MEDIA , INC .


CHAIRMAN, PRESIDENT & CHIEF EXECUTIVE OFFICER David Pecker EXECUTIVE VICE PRESIDENT/CHIEF MARKETING OFFICER Kevin Hyson EXECUTIVE VICE PRESIDENT/CONSUMER MARKETING David W. Leckey


EXECUTIVE VICE PRESIDENT/CHIEF FINANCIAL OFFICER/TREASURER Chris Polimeni


EXECUTIVE VICE PRESIDENT/HUMAN RESOURCES & ADMINISTRATION Daniel Rotstein PRESIDENT/CEO, DISTRIBUTION SERVICES, INC. John D. Swider SENIOR VICE PRESIDENT/CHIEF INFORMATION OFFICER David Thompson


SENIOR VICE PRESIDENT/CHIEF ACCOUNTING OFFICER/CONTROLLER Jeffrey S. Laymon SENIOR VICE PRESIDENT/OPERATIONS AND DIGITAL PRODUCTION Michael Esposito VICE PRESIDENT/GENERAL COUNSEL Michael J. Antonello VICE PRESIDENT/MANUFACTURING Robert O’Neill PRODUCTION DIRECTOR Stephen Romeo VICE PRESIDENT RESEARCH David A. Forier


VICE PRESIDENT OF FINANCIAL PLANNING & ANALYSIS Ron Minutella


VICE PRESIDENT/CORPORATE DIRECTOR OF PUBLIC RELATIONS Samantha Trenk VICE PRESIDENT AMI EVENTS Robin Chang


RIGHTS AND PERMISSIONS DIRECTOR Fiona Maynard


Every care is taken to assure the accuracy of the informationin FLEX, but no responsibility can be accepted for the consequences of action based on the advice contained herein. Weider Publishing Ltd., makes every effort to ensure that the advertising contained in FLEX is derived from respectable sources. It does not, however, assume responsibilty for the advertisements, nor any claims and representations made therein, nor the quality or delivery of the products/services themselves.


TRAINER OF CHAMPIONS


Editorial articles relating to food supplementation and sports nutrition reproduced in this issue of Flex, are for information purposes only and are not intended to solicit or otherwise promote any commercialised product containing the mentioned supplements. Flex is distributed on an international basis. To the extent permitted by law, Weider Publications LLC and its affiliates; Weider Publishing Ltd, Weider Publishing Italia Srl and Mediafit SARL, do not accept liability for the effects of reported supplements or products, legal or illegal or any loss, injury or damage caused by their use. It is the responsibility of the individual to abide by the laws and dosage allowances specific to their country of residence. Always consult a doctor before commencing supplementation or changing dosages. Some supplements may not work effectively outside specific dosage ranges and may potentially cause harm if taken in excess. Not all supplements, combinations of supplements, or dose ranges of supplements may be suitable, safe or effective for everybody.


Weider Publications llc., 21100 Erwin Street, Woodland Hills CA 91367, USA. Tel: 001-818-884 6800 Copyright © (2011) Weider Publications, Llc. Published under license from Weider Publications, Llc. All rights reserved. Reprinted with permission. ‘FLEX’ is a trademark of Weider Publications, Llc. and may not be used or reproduced without the permission of Weider Publications, Llc.


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