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Saint Lawrence increases UK focus
BY ALAN ORBELL The nine ports of Cruise The Saint
Lawrence in Canada are stepping up their focus on the UK and European markets to attract more UK and French visitors in particular. The organisation was formed in 1999
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to promote the region and has added six of the nine ports just in the past five years. A total of C$156million will be spent across all nine ports over the 2008-13 five-year plan. The nine Saint Lawrence ports - from Montréal to Iles de la Madeleine - welcomed 165,000 cruise passengers in 2010 with a similar number expected this year according to René Trépanier, executive director of Cruise The Saint Lawrence. “In 2012 we’re expecting big growth to somewhere between 225,00 and 250,000 people. “Cruise lines are using more of the nine ports. Fred. Olsen now stops in
seven of the nine ports on a 14-day cruise and Saga’s Quest 4 Adventure will call at all nine ports for the first time. Norwegian Cruise Lines is returning in 2012 and we’re also seeing new types
Fred. Olsen is one cruise line seeing
big growth in eastern Canada. “On the launch of our Preview 2012 programme, Balmoral's 28-night 'Canada's Eastern Seaboard' cruise, departing Southampton on September 5 2012, was our fastest selling cruise from that programme” said Wendy Jeffreys, spokeswoman for Fred. Olsen. Each of the nine Saint Lawrence ports
of itinerary including a Crystal round- trip from Montréal. In addition, Royal Caribbean’s Brilliance of the Seas will turnaround twice in Québec City during 2012."
has its own authentic theme. Québec City is one of North America's oldest cities; Saguenay is half way up a fjord; Baie-Comeau has a C$10million Glacier Park; visitors to Sept-Iles can meet with local inuit; Havre-Saint-Piere is renowned for its monoliths; while Gaspésie overlooks the Bay of Gaspé offering outstanding landscape views. Cruise the Saint Lawrence already
offers webinars for US agents and hopes to launch the same in the UK.
www.cruisesaintlawrence.com
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