AGENT TRAINING THE A-Z OF CRUISING
The A-Z of cruising A B
is for all alone. Find the right cruise for your single clients and
they will have a ball, especially as many cruise lines now offer no, or low, supplements.
is for budget. Whether clients are used to three-star budget hotels
in Benidorm or Sandy Lane-style luxury, there's a cruise ship to suit. Get them on the right one, and they’ll be back for more.
C
just do their own thing. It’s often more fun, and certainly cheaper.
relax as your floating hotel takes you to a different destination every day.
D E F
is for families. Families reluctant to cruise clearly haven’t heard of
the surf parks, rock-climbing walls, water slides and kids’ clubs on the big cruise ships. Once children see what’s on offer, and mums see it’s free, they’ll be hooked!
themed cruises with world-renowned chefs on board for true gourmands.
G I
L
is for iguanas. Offer a cruise to clients who want to get close to
iguanas in the Galapagos, penguins in Antarctica and polar bears in the Arctic.
is for learning. There are Egyptian temples on a Nile cruise, Roman
remains in Rome and North Africa, and stories about life under communism on a river cruise on the Danube.
is for gourmet. Food on most cruise ships is good, but find
seasick. They are perfect material for a river cruise.
M N
O P
is for no-fly. Offer a cruise from the UK to clients who hate
flying. There are voyages to the Mediterranean, Northern Europe, around Britain, even around the world.
is for old. If clients think cruising is only for old people,
they are way out of date. Modern ships have rock-climbing walls, water slides and funky nightclubs.
is for port. Cruise itineraries that visit a port each day are perfect
for first-timers worried about being stuck on a ship.
is for mal de mer. Some people are worried about getting
Q R
S
is for quest. A cruise adventure is the best way to see the world.
is for reassurance. A cruise-and- stay holiday is a perfect
compromise for clients tempted to try a cruise as they have seven nights on land as well. It's a happy medium for couples who can’t decide whether to cruise or take a land-based holiday.
is for suite. Sell these to clients who like their space. Many cruise
suites are as big as anything on land – and better equipped.
T
is for troubles. Or lack of them. If there is fighting in Tunisia or
hurricanes in the Caribbean, ships simply change course and the holiday isn’t ruined.
Main picture: Hurtigruten gets close to nature; From top right clockwise: Flowriding with Royal Caribbean: Bubbles with Fred.Olsen; Stockholm for the perfect Baltic stopover
www.sellinglonghaul.com • Autumn 2011 29 V
is for value. You can cruise for a week for less than £1,000,
including flights and transfers, meals, snacks and all the on-board entertainment.
sun, or to get their chills in either of the Poles, there’s a cruise to suit.
W Z
is for Zeebrugge. A taster cruise from the UK, to Zeebrugge,
Amsterdam, Cobh in Ireland or Le Havre, lets first-timers to see what cruising is all about.
is for whenever. Whether clients want winter or summer
is for easy. You just board the ship, unpack and then sit back and
is for cities. A Mediterranean cruise is a great way to tick off
iconic cities such as Venice, Barcelona, Athens, Rome, Florence and Istanbul. On a Baltic cruise, there’s Copenhagen, Stockholm and St Petersburg.
is for day out. Clients can take ship excursions on port days, or
First timers Jane Archer fi nds 20 reasons for selling cruising to fi rst-timers
selling tip
Offer a cruise departing from the UK to clients who hate flying.
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