FEATURE TRAINING
sea and booking online. In true naval style, agents work up
from First Officer to Commodore status in each of the three brands. The training also includes ship visits, marketing kits and an e-newsletter, Academy Insider. Agents who reach Commodore level are eligible for one of 700 graduation cruises, allocated on a first-come, first-served basis.
All Discovery Cruising All Discovery Cruising, the trade sales arm of Voyages of Discovery, Swan Hellenic and Hebridean Island Cruises, has launched winter 2011/12 and summer 2012 training modules. Available on its dedicated training site,
www.discoverycruisingexpert.com, it uses videos to explain the new itineraries offered by the three brands, all owned by All Leisure Group. Agents should sign up for the training
the first time they visit the website. Once the training is complete, they will receive a certificate.
"Top-ranking NCLU students are invited on a mini-cruise so they can see an NCL ship and take part in sales seminars to take their business further"
28 Autumn 2011 •
www.sellinglonghaul.com
AmaWaterways AmaWaterways has launched a training programme to help agents increase their product knowledge of Ama’s cruises in Europe, Russia and the Mekong in Cambodia and Vietnam. Available as a printed manual or online through the ACE Cruise Academy, the programme has four modules – one giving an overview about the company, two others detailing the destinations they cruise in and the last giving a rundown of the fleet. The training will soon also be available at
www.amawaterways.co.uk. There’s a multiple choice and a true
or false question-and-answer session at the end of each module. Agents who are members of ACE
who score 80 per cent or more will earn up to 15 points towards their online profile.
The training can be accessed at www.
discovertraining.co.uk.
Fred Olsen Cruise Lines Fred Olsen has teamed up with Online Travel Training to launch its first on-line training programme. It has five modules: Why cruise?, The
Fred Olsen difference, Our Fleet, Life Onboard and Ashore and Fred Facts – with each module followed by a 10-question multiple-choice 'exam'. Agents have to score 90 per cent in
the test before moving on to the next module. At the end of the training, available
at
www.fredolsentraining.com, they will receive a certificate to print out and display in their agency.
Crystal Cruises Crystal Cruises' training comprises seven modules, covering the Crystal difference, dining options, entertainment and relaxation, enrichment and what’s new in 2011 and 2012. After each module, agents have to score 85 per cent in a test to move onto the next part of the training.
Become an expert with Travel Uni
Selling Cruising has its own free on-line training programme on the Travel Uni website (www.
traveluni.com), that’s split into four easy-to-work-through modules that will transform beginners into cruise experts.
The programme starts by looking at the basics such as ship layouts and accommodation, then moves on to look at the different types of cruises clients can take and destinations they can visit.
The third module has useful sales tips, highlighting everything from the fact there is a cruise for everyone from families to solo travellers to clients who don’t want to fly (suggest an ex-UK cruise) to the benefits of fly-cruises.
The fourth and last module advises agents where they can get further information, for instance through ship visits.
Above: Agents enjoy Royal Caribbean Cruises Line's Crusing for Excellence training programme with an onboard experience
There is a 20-question multiple- choice exam at the end of each module; agents must score a 70% pass mark to move on.
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