feature post production Feature sponsored by
Increasingly large volumes of user-generated video content are being produced every day. The majority of this audiovisual content is shot and edited by non-professionals uploading their videos onto social media websites or online TV channels, and even used as a source for TV broadcasters. These videos are usually shot with low cost cameras or cell phones and edited using editing software on a laptop or an ordinary PC. This trend would appear to suggest that these low cost tools could replace ‘professional’ editing systems. At the same time, the industry is witnessing growing demand for the high end finishing of audiovisual content using expensive colour grading and sound editing systems. This may seem contradictory with the tremendous use of low cost systems, but - reports Hasan R. Sayed Hasan, head of twofour54 intaj - I believe that post production systems spanning a wide range of costs, complexity, speed and features can and will continue to co-exist together.
It’s all about quality I
was asked recently whether we can produce an ‘Avatar’ in the UAE and my answer was: yes, but it would take us 20 or 30 years to do so today with the tools currently available in the region.
This is compared to around two or three years in an established film production environment. A large complex product requires an adequately sized and skilled workforce and technological tools to be delivered to a certain quality and within a reasonable timeframe. The same principles apply to using various editing systems. In many cases you may be able to reach a similar finished product
Hasan R. Sayed Hasan, head of twofour54 intaj.
using low cost or higher end professional tools, but it will certainly take you much longer. This is assuming that the low cost system is able to process the files using chosen file and encoding formats. Low cost video editing software is
undoubtedly easy to use with its increasingly rich functionality and performance. It also costs only a fraction of what similar software would have cost a few years back and is a good choice for editing personal or simple company video and exporting it to your social network page or company website. The question is: would you be able to use such products
for more ‘serious’ editing? Editing long form videos is the first
troublemaker for low cost editing software as the reliability and speed start to be affected after a few hours of work and a long timeline. Advanced editing systems are stable, flexible and reliable, offering not only individual functionalities, but a production workflow. They provide the processes from managing raw footage, editing with all the effects and titles, making colour adjustments, to exporting your edit to a variety of formats. They also have a much more powerful and richer set of tools that respond to the creative requirements of the producer or director. Real-time processing and previewing
of multi-layer projects is expected these days from a professional editing system with limited render time except for very complex sections of the timeline. With HD in its various flavours becoming the predominant acquisition and editing format, more robust software and solid hardware processing power is required to deliver efficiently the requirements of HD editing in real-time. TV and computer screens are getting
continuously larger. 40-inch is probably the average size for a new TV screen at home nowadays. HDTV has become ‘standard TV’ in many parts of the world and we are getting
62 l ibe l september/october 2011 l
www.ibeweb.com
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