the connected world supplement business briefings
A topical highlight of the IBC2011 experience is a series of free Exhibition Business Briefings specially formulated to help you understand and dissect the implications and possibilities of the IBC Connected World. Within these sessions you will learn from the experiences of companies such as Cisco, Ericsson, IBM and TV Genius who are already building businesses at the intersection of broadcast and broadband. The Exhibition Business Briefings take place in Room G102/G103 which is easily accessible from the IBC Connected World in Hall 13. Turn right at the top of the stairs next to the IBC Pub. This is a summary of what will be presented during the Exhibition Business Briefings, correct at 16th August 2011. For an up-to-date schedule and further information about speakers and presentations, please visit
www.ibc.org or refer to the schedules published within the IBC Connected World (Hall 13) during IBC2011.
Business Briefings Saturday 10 September
10:00-10:30 Content consumers are now in charge of your brand: bringing science to the art of marketing. Speaker: Jeff Smith, VP of communications sector solutions, IBM Software Group. Overview: Changing consumer behaviour and expectations are making marketing so complex that it’s impossible for marketers to be successful without the assistance of technology… and not IT-shop-level technology, but technology designed for businesses and accessible to marketers with non-technical backgrounds. Today’s successful marketing shouldn’t seem like it’s marketing at all; it now has to be a conversation between you and your customers that begins to feel more like a social engagement where demand is driven by their desire for your marketing and not your efforts to push it to them. Delivering on these end-user demands has become impossible using traditional marketing techniques alone. IBM’s Enterprise Marketing Management solutions offer proven web and customer analytics and optimisation, event detection, cross-channel campaign management, interaction management, online ad/search optimisation, email marketing, and marketing resource management.
10:30-11:30 The ‘networked society’ will be televised. Speakers: Representatives from Ericsson. Overview: One of the most important trends
facing our planet is the emergence of the ‘networked society’, a natural result of the combination of mobility, broadband, the cloud, applications and services. The ‘networked society’ has the potential to be an empowered world, with more jobs and greater prosperity for people in both developed and developing economies. It presents a more sustainable future, with lower energy consumption and lower harmful gas emissions. With greater access to broadband and a new propensity towards collaboration it can be a healthier, better educated and more richly entertained society, where information and entertainment are enjoyed anywhere, any time, any place and on any device. At Ericsson we believe that TV and media
have a critical role to play in the realisation, the progress and the success of the ‘networked society’. We believe that the ‘networked society’ will be televised - on air, onscreen, online and on the move. This one-hour session with senior Ericsson
management will look at the ‘networked society’, what it means to consumers and to the TV industry. We will explore how Ericsson Consumer Labs research helps the company and its customers understand what consumers want - and shapes their response. The session will examine how content owners can maximise the value of their content in this new multi-screen world, and how service providers can create the most compelling and differentiated experiences for today’s connected consumer. We are all living through the early stages of
S4 l ibe l the connected world supplement september/october 2011 l
www.ibeweb.com
an extraordinary revolution. Connecting not just people but communities, systems and intelligence. Enabling us to collaborate, innovate, sustain, learn, care, enjoy and participate. When one person connects, their life changes. With everything connected, our world changes. A connected world is just the beginning. We are on the brink of the ‘networked society’.
12:00-13:00 Happily ever after! A tale of two friends, broadcast and broadband narrated by a smart network. Speaker: Ken Morse, CTO, service provider video technology group, Cisco. Overview: Reading the headlines, it’s easy to believe that the biggest battle in TV is broadcast versus broadband. But the truth is that consumers don’t want to choose one or the other - they want both. Broadband extends what we love about TV across multiple devices and networks. But broadcast will always be essential to deliver the most compelling content - the live events, sports, and news that keep us glued to our screens. How can the worlds of broadcast TV and online video better complement each other to create a better user experience? And, what kind of network-enabled cloud architecture is necessary to deliver a consistent user experience across different networks, devices, streaming technologies, and content rights
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