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INTERVIEWS


Ramesh Srinivasan Aiming for the jackpot Bally has bu ed up its hardware and software,


ready for a raid on Macau BY EMANUEL GRAÇA


A


merican slot-machine manufac- turer Bally Technologies Inc. is


looking to strengthen its foothold in Macau, says Ramesh Srinivasan, the company’s new president and chief operating officer. He believes


the


recently-launched Pro Series V22/22 cabinets will help. “With the new games that we


have, and if we produce more con- tent on those cabinets, we are at a pretty good turning point


to take our percentage to a much higher


level in Macau,” Mr Srinivasan told Macau Business during G2E Asia. “All the new games are based on


Alpha 2, which is a much more pow- erful operating system. That used to be one of our weaknesses. Our Alpha 1 operating system did not compare very well with the operating systems our competitors had.” Bally says it is eyeing the new de-


velopments in Cotai. Talks are un- derway with Sands China about its projects on parcels five and six, due


66


to open next year, where Bally hopes to secure up to 20 percent of all slot machine orders, Cath Burns, vice- president of Asia operations, told Reuters. There are expansion plans in


other Asia-Pacific markets as well. The company received sion in April


to sell machines in


Australia. It is trying to establish a presence in the Ho Tram Strip de- velopment in Vietnam and in the Manila Entertainment City project


permis-


Photos: Carmo Correia


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