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EXHIBITION


Game changer


G2E Asia has evolved over the past  ve years, as has Macau’s gaming industry. Macau Business looks into some of the products and companies that generated a buzz at this year’s event


W


hen Macau began hosting G2E Asia fi ve years ago, its value was


negligible. A large group of suppliers gathered for a very small group of cus- tomers. Now the show has spread its wings, serving the entire Asia-Pacifi c region’s gaming requirements and al- lowing the industry’s main suppliers to show their wares to a truly interna- tional audience. Aſt er


trying simply to sell


American or other foreign products in the Macau and Asian markets, suppli- ers have fi nally learned that tailoring products to the market reaps divi- dends – and with this in mind, one of the stars of this year’s show was JCM, which is becoming much more than just a banknote validator company. On its stand was a product concept that is likely to make its way on to almost every gaming table in Asia, if JCM can deliver the fi nished product.


A few years ago, JCM developed


Trident, a banknote validator fi tted to a card table. It was a neat idea, and one that could help casinos on the ac- counting side. But it is no use at all in places like Macau, where large num- bers of low-denomination notes are used in table games, because it would slow the game to the point where its benefi ts would be far outweighed by customer dissatisfaction and loss of revenue. JCM’s solution to this problem is


Project 8 (a working name). JCM has been working with Japanese company Fujitsu to develop it. Project 8 is a note sorter attached


to a gaming table. A player buys into the game by proff ering notes to the dealer in the usual way. T e dealer then drops the notes into the sorter, where they are held in escrow so that the dealer can tell the player the value


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of the notes. If the player concurs with the value, the gaming chips are issued. With the cash held in escrow rath-


er than going right into the drop box, the player has the option to call the money back if he or she disagrees with the reader’s evaluation.


Happy player, high profi t Sorting the notes takes around fi ve seconds. For 12 notes, the whole proc- ess, from the notes being proff ered to the chips being issued, takes around fi ſt een seconds. T e benefi ts are obvious: more


play, less downtime, happier players and increased profi ts. JCM estimates that this could mean roughly up to an hour of extra play every day. T e sort- er will work with two 1,700-note cash boxes, so it will not need to be emptied too frequently. Says JCM’s Tom Nieman: “Because


Photos: Carmo Correia


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