The Thomas Cook experience
And, now for something completely different! One of the world’s best loved brands and the largest travel group in the UK, Thomas Cook has revealed a new store concept. Launched initially to great acclaim in Cardiff, the scheme has been adapted for Chester’s High Street and now a much larger, out of town location in Oldbury. Proving just how versatile this new look can be. If successful, there is a potential UK roll out in sight.
What’s so invigorating about CLD’s fresh, new design for the long term family favourite is the use of colour. Inspired, I presume, by their phenomenal bank of holiday hot spots, a vibrant and fun colour palette has been created. Bright, zingy hues have been applied liberally with style and flair throughout the store, to an all white back drop. From large stacking die and wall games in the kids’ zone to tantalising images of far off places and people at the booking desks, this store is a far cry from the staid agencies to which we have grown accustomed.
From the minute customers walk through the doors, they are met with a relaxed, modern and streamlined environment that eases the booking process and reflects the quality and professionalism of Thomas Cook’s offer. Each detail and feature of the interior has been carefully considered and implemented, ensuring a unique consumer experience. An experience, well worthy of a mention within the ‘latest and greatest’.
Previously cluttered windows have been replaced with digital signage pods improving visibility into the shop. A highly decorative, contemporary chandelier hangs from a large, circular platform at the store’s centre and is surrounded by further smaller white disks. These also shed light downwards to the sales floor. At the entrance, the research lounge, which gives customers time to relax and contemplate their travel plans before securing their dream holiday at the booking desks, features comfortable sofas. Additionally, banks of travel literature on ergonomic shelving, fridges offering cool mineral water, a help counter and an inviting children’s play area all help to ease the booking process! Smart round purpose built travel desks are livened up with bold, aspirational and changeable graphics. Finally the foreign exchange counter features illuminated signage and LED lighting to ensure maximum visibility.
The visual merchandising and displays are fully integrated with and utilise every aspect and element of this vast store. The circular theme, reflected throughout the design of the space allows maximum flow and use of space, embracing the customer within the ultimate travel experience. This is a great new venture from a formidable operator.
Design: Design CLD
10 sdea directory of shopfittings and display
www.shopdisplay.org
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160