This page contains a Flash digital edition of a book.
CONTRIBUTORS


national health executive Editorial


Managing Editor Michael Thame


michaelt@cognitivepublishing.com


Commissioning / Deputy Editor Adam Hewitt


adamh@cognitivepublishing.com editorial@nationalhealthexecutive.com


Editorial Assistant Sacha Rowlands


sachar@cognitivepublishing.com


Production Art Director Chris Greenhalgh


chrisg@cognitivepublishing.com Advertising


Advertising Sales Executives Martin Jordan


martinj@cognitivepublishing.com Matt Hanson


matth@cognitivepublishing.com


We reserve the right to edit submissions. If the return of material is required please enclose an S.A.E.


© Copyright 2011 Cognitive Publishing Ltd. ISSN 1754-1816


All rights reserved. No part of this publication may be reproduced, stored in retrieval systems or transmitted in any form or by any means, including photocopying, without prior written permission from the publishers.


The opinions and views expressed in the magazine are not necessarily those of the management or the publishers.


All prices and data contained in advertisements are accepted by us in good faith as being correct at the time of going to press. However, neither the advertisers nor we as publishers can be held responsible for any variations affecting prices or availability which may occur after the publication has been closed for press.


All adverts are subject to our Terms of Acceptance. To view these and our full terms and conditions go to www.cognitivepublishing.com


All effort has been made to verify and recognize copyright by Cognitive Publishing Ltd. All advertisement and editorial copy, including all images and text, are accepted in good faith by the publisher.


The party submitting copy acknowledges full responsibility for copyright clearance and accepts complete legal liability for all materials supplied. Cognitive Publishing Ltd reserves the right to reproduce all submitted editorial and images in any of its publications (including websites). All copyright resigns with original author.


Cognitive Publishing Ltd, 86 Deansgate, Manchester M3 2ER Tel: +44 (0)161 833 6320 Fax: +44 (0)161 832 0571 Email: info@nationalhealthexecutive.com Web: www.nationalhealthexecutive.com


EDITOR’S COMMENT


Eric Burey


ericb@cognitivepublishing.com Commercial


Business Development Manager Roy C. Rowlands royc@cognitivepublishing.com


Circulation Manager Leanne Bennett


subscriptions@nationalhealthexecutive.com


Accounts/Finance Heidi Rowlands


heidir@cognitivepublishing.com


Administration Manager Danny Leatham


daniell@cognitivepublishing.com


Publisher Roy V. Rowlands royv@cognitivepublishing.com


T


he uncertainty over the future shape of the NHS is becom- ing damaging for the organisations and the staff that make it up – not least because their attention needs to be focused on the billions of pounds of cost savings that need to be made over the next four years.


Some of the opposition to the reforms would have been more muted, we suspect, if it had not been for the impact of the cuts on frontline NHS organisations. The money saved is being reinvested in the NHS nationally, so the health service is not suffering cuts in the same sense as the rest of the public sector, but at each specifi c organi- sation and trust the job losses, ad- ditional workloads and cancelled services certainly feel like cuts.


While the political battle of wills that has emerged over the wider reforms has delighted some medi- cal professionals, as it has stopped Health Secretary Andrew Lansley being able to implement his initial proposals, the nature of the Coali- tion Government means that some sort of compromise appears the most likely conclusion.


Average circulation for the period 1/1/2010 – 31/12/2010 is 8,008 per issue


TT-COC-002610


Environmental Policy As a business the environment is very important to us. As such our magazines are printed using paper from a well-managed source. All inks used are vegetable based (soya or rape seed). Our printers are currently certifi ed to ISO 14001 Environmental Management.


This, however, could result in an unwelcome fudge, as well-meaning (or not so well-meaning) attempts to water down the reforms create a confusing and unwieldy mix of the new and the old. Several of the most senior people involved in this debate have called for the Health & Social Care Bill to be scrapped and for ministers to start over, often telling them to “think more carefully”.


Stay informed, stay in front


But the fact is that Lansley and his confi dants have been thinking about this – very carefully – for years now. The failure of the re- forms so far has not been because of a lack of thought, but rather because of the intense and profes- sional lobbying effort at Westmin- ster and through the media of the Bill’s opponents, the need for the


Liberal Democrats to assert their independence following a series of electoral drubbings, and because of the well-informed arguments of some of the most senior fi gures in UK healthcare.


This is what makes Lansley’s po- sition so tenuous: these reforms are in a very real sense his own. Unlike those ministers who seem to spend most of their time doing the bidding of the Prime Minister, the Chancellor, or trying to imple- ment their own party’s policies, the health reforms have always been linked specifi cally to one man. Those of us who met Lansley in his time in opposition heard a lot about the proposals then, but the scope of his intentions did not re- ally become clear until the ‘Liber- ating the NHS’ White Paper, which reportedly caught some of his col- leagues by surprise.


He well knows that even if he pre- vails in this battle of wills, and manages to pass a Health & Social Care Bill containing more or less the provisions he wants, the hard political work will have only just begun. That is because of the likely consequences of a radical shift in commissioning policy and what it means for many smaller NHS hos- pitals, the safeguarding of which has featured in countless election campaigns for MPs and would-be MPs of all parties, such is their totemic status. To others, letting the rigours of more market-like logic create a more effi cient sys- tem makes perfect sense, even if it might end a few MPs’ careers as their local hospital disappears.


David Cameron has said he wants to change the NHS precisely because he loves it – because doing nothing will cripple the health service.


That’s a good argument for reform, but not necessarily for these re- forms, which have looked in more danger with every passing month.


national health executive May/Jun 11 | 3


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84