NEWS ‘New FIFA will stun consumers’
EA reveals 2012 game early More digital content planned FIFA 11 reaches 11m sales by Christopher Dring
FIFA 12 will revolutionise the franchise and stun fans, says the man behind the series. The latest game in the award-winning, best-selling football franchise was shown to the press last week. That’s earlier than usual because EA believes it has something special this time, says producer David Rutter. This year’s new features include a collision physics engine, an overhaul of the defence mechanics and precision dribbling. “We are lucky that the quality of the series is such
The new game features have changed the way FIFA plays.
“ David Rutter, EA
that we could go, “right, what do we need to do to take it to the next level?” Rutter told MCV.
“The gameplay innovations are part and parcel of that.
www.mcvuk.com FIFA 12 features a precision dribbling mechanic, a collision physics engine and tactical defending
Having a real-time physics engine in FIFAis a significant step forward. Precision dribbling and tactical defending has totally changed the way the game plays. Which is the reason we are being quite audacious in the bold claim of revolutionising FIFA. “We are rarely massively happy with what we’ve produced. But the fact we are showing the game in May, which we never do, has come about because we
MARIO SOARS IN DEVELOP 100
think we have quite a special year ahead.” A major success for FIFA in recent years has been in digital. DLC for FIFA 09 generated $15m for EA, while FIFA 11has already made $46m digitally. Rutter admits more digital, online and social elements will make their way into FIFA 12, but doesn’t think this spells the end of packaged goods. “We’ve sold something like 11m copies of FIFA 11.
And so I don’t think the packaged goods business is going away anytime soon,” he said.
“But we are firm believers in delivering big, social engagement in a way that people are going to enjoy. Throughout the year you are going to hear more about game modes online than everything else we have got planned. It is an amazing package that is going to stun people.” EA: 01483 463000
Gioteck ready for
E3 debut by Dominic Sacco
MCV AWARD winner Gioteck is launching a new line of Xbox 360 and PS3 accessories at its first E3. It is part of the firm’s plans to grow its US business. The company will showcase its new controller chargers – the AC-1 DualFuel AmmoClip and the AmmoBox – on its stand. Both products are due to launch this summer. Gioteck will also show off its full range of products at the Los Angeles event – including the popular TX-1 Throat Mic.
Gioteck MD Matt Lamprell told MCV: “Understanding gamers’ aspirations and lifestyles is what drives our designs.” Gioteck can be found at stand 5530 in West Hall at the LA Convention Center. Gioteck: 07748 807617
Focus goes beyond budget
by James Batchelor UK-BASED Focus
NINTENDO'S EAD Tokyo studio has been named the world’s best developer in the seventh edition of the Develop 100. But it’s the only traditional developer in the top three – the other leading studios are indie and iPhone game studios 2D Boy and Zepto Lab. This year the list was based on Metacritic data. Turn to page 51 for a full analysis.
Multimedia is determined to prove it is more than just a budget games publisher. The firm has partnered with Ubisoft, THQ, Big Fish Games and PopCap to grow its business, and is now targeting global expansion having established itself in Australia and New Zealand. “Focus is more than a budget publisher,” says MD
Craig Johnson. “This is only a part of what we do. “One of the keys to our success is our relationships with global partners. We are setting our objectives high.” Focus has the rights to re-releases of Assassin’s Creed and The Settlers 7. It also handles the Driving Test Success and Teaching- youbrands, which have sold 5.5m units in the UK. Focus Multimedia: 01889 570156
Focus MD Craig Johnson wants to expand the firm globally
June 3rd 2011 9
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