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Tim Ingham, Editor, CVG


DON’T… Booze heavily on the Monday night, as


tempting as it seems. The early Nintendo conference is, erm, early. And very, very loud.


DO… Treat calorie-free Vitamin Water with caution.


It’s probably very bad for your insides. But it’s the only known cure for Saddle Ranch Sambuca.


DO…Try to resist Saddle Ranch. It is a place of twisted minds and blackened souls; of malevolent intentions and pearl-


toothed Americans on mechanical bulls. Your attendance will be coaxed. You must try to resist. See you at the bar.


Roxana Etemad, UK PR Manager, Square Enix


DO… Try to sleep on the flight out to combat the


dreaded jetlag.


DON’T… Lose your credit card. Or phone. Or


show pass. DO… Make sure to pack


a box of Compeed (magic blister plasters) as you will get blisters from all the running around at the show. Emergency flip-flops are also a must.


DON’T… Leave your diary back home.


DO… Take as many mobile numbers as you can as you will definitely need to chase and/or find people to arrange evening plans.


DON’T… Pack anything warm – you really won’t need it!


DO… Head to the Saddle Ranch when at a loss for what to do in the evenings


DON’T… Turn up to see a game behind closed doors without making a prior appointment. It makes it so hard for


us PRs to guarantee you a place.


DO… Eat as much as you can for breakfast at your hotel as you probably won’t have time for lunch. And if you are


lucky enough to have a bite, the food at the conference centre really isn’t nice.


34 June 3rd 2011


Jamin Smith, Staff Writer, VideoGamer.com


DO… Pack a head torch or strap other light-


emitting devices to your wrists. Most conference halls are dark, which makes live-blogging or typing up notes rather difficult if you don’t have a keyboard with back-lit buttons.


DON’T… Forsake lunch. Finding time to eat


can be difficult and you’ll quickly run out of energy. Fill your pockets with crisps (potato chips), chocolate bars (candy) and any other snacks you can get your hands on.


DO… Take a healthy stock of Pro-Plus. These


come in particularly handy come the last day of the expo. They were the only reason I survived last year (and I barely did).


DO… Consider the alternatives to walking


between halls – it can take an eternity. If you don’t mind looking like a prat, taking a micro- scooter,


skateboard or segway can be helpful. I’ve seen a few people (who looked like prats) doing this.


Alex Simmons, Editor-in-Chief, IGN UK


DO… Plan, plan, plan. If you want to avoid getting


blisters the size of ping-pong balls, make sure you book all your meetings in one hall on one day and cover the other hall the next, otherwise you’ll end up covering more miles


than a marathon runner legging it between them.


DO… Get to the press conferences early – otherwise you’ll end up wedged between a pair of sweaty bloggers in


the back row of some hot, stuffy theatre.


DO… Wind down after the show by sampling the wide


range of whiskeys and shooting pool at downtown’s Seven Grand bar.


Dave Cook, Games Editor, NowGamer


DO… Leave enough time between appointments or


book them in close proximity (where possible). It’s all well and good to book in devs for hands-on or interviews, but bear in mind that the show floor is huge. So you could be


speaking to someone at one end of the expo floor, then you realise that your next appointment takes place in ten minutes all the way at the other end.


DON’T… Avoid shelling out for Wi-Fi access. It may be slow and unreliable, but you’ll need it if you get a scoop.


Rich Keen, Marketing Director, IGN UK


DO… Always carry a city map. If you rely on


Google Maps on your iPhone and don’t turn off your data roaming, you’re going to rack up a massive bill.


DON’T… Listen to your drunken inner voice telling you that having a go on the rodeo at the Saddle Ranch is


a good idea. www.mcvuk.com


SURVIVAL GUIDE


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