RECOMMENDED: GREEN LANTERN: RISE OF THE MANHUNTERS [INFO]
Released: June 10th Format:
360, PS3, Wii, DS, 3DS
Publisher: Warner Bros. Developer:
Double Helix Games (360, PS3)
Griptonite Games (Wii, DS, 3DS)
Price: Various
Distributor: CentreSoft
Contact: 0121 625 3388
Green Lantern: Rise of the Manhunters Superhero action game accompanies a summer movie blockbuster. Dominic Sacco discovers its 3D capabilities
THE GAMES industry has received a number of impressive superhero games in recent years such as Batman: Arkham Asylumand the Spider-Mantitles. Warner Bros. will hope it has a similar hit on its hands with Green Lantern: Rise of the Manhunters. This arrives on multiple formats one week ahead of the film’s launch on June 17th, which stars Ryan Reynolds. The game promises to capture the excitement of both the DC Comics’ Green Lanterngraphic
RISE OF THE MARKETING
novels and the film, allowing players to control the Green Lantern Power Ring and construct ‘hard-light’ gatling guns, giant fists and more to take down their foes. It also boasts 3D technology to wow both console and handheld owners.
As well as the 3DS version, 360 and PS3 gamers can view the game in 3D on either a HD TV or 3D TV.
WE CAN BE SUPERHEROES Playing as pilot Hal Jordan – the first ever human Green Lantern–
“ PRINT
A national promotion with the Daily Mirrorand Sunday Mirrorwill run around the game’s release. This includes a comic book and poster competition, an outside cover advertisement and voucher giveaway. Promotions will also appear in kids, entertainment and film publications.
www.mcvuk.com
TV, CINEMA AND ONLINE Ads will appear on TV for three weeks, while a separate promotion will run on the Cartoon Network TV channel and website. A Facebook campaign will advertise the Green Lanterngame, film and other products. Competitions will run in cinemas.
The game’s appeal extends to movie goers, DC Comics fans and action gamers too.
gamers are tasked with destroying the evil race of android Manhunters.
Owners of Xbox 360 and PS3 consoles can also take part in both local and online multiplayer. With Rise of the
Manhuntersarriving alongside a big budget film, its appeal extends not only to DC Comics fans, but also to movie goers and action gamers too.
PRESS TOUR
A two-week tour of lifestyle press publishers will demo the 3DS and PS3 versions of the game. This tour will visit Egmont Publishing, Attic Media, IPC Media, Panini, NatMags and Bauer Media, and will reach a range of women’s, kids and family publications.
OUTDOOR/OTHER
The game was shown off to attendees of the Kapow ComicCon and MCM Expo in London. A national promotion with Tesco Finance will reach 2m consumers, while activity with the Green Lantern First Flights and Emerald KnightsDVD and Blu-ray will inform fans about the game.
June 3rd 2011 77
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96