EUROPEAN MARKET REPORT SALES VALUE BY COUNTRY IN 2010
€1.513bn 0% YoY
€219m -3% YoY €281m -10% YoY
€1.863bn -10% YoY
€106m -17%YoY
€1.393bn -4% YoY
EUROPEAN GAMES MARKET 2010
Units: 243,804,000 (down 9% year-on-year) Value: €7.545bn (down 5% year-on-year)
THE SOFTWARE market for the whole of Europe was down nine per cent in units and five per cent in value. The top territory UK saw a strong decline, a drop of 10 per cent in value year-on- year. But other territories showed some significant growth, in particular in Eastern Europe, with Czech Republic up 24 per cent and Poland up nine per cent. Eastern Europe is only really beginning to catch up with the current console generation.
€110m +2% YoY
€631m 0% YoY
€606m -9% YoY
€179m -6% YoY
€26m +24% YoY
€19m +3% YoY
€8m +2% YoY €202m €110m -16% YoY -10% YoY
€93m +9% YoY
€186m -1% YoY
In association with:
COUNTRY SALES BREAKDOWN (VALUE)
COUNTRY SALES BREAKDOWN (VOLUME)
THE EUROPEAN games software market has decreased in revenue by five per cent compared to 2009. The top three countries account for 63 per cent of the market. Although
62 June 3rd 2011
the UK and France saw their markets shrink, other top regions, namely Germany (the second largest market) and Spain, remained steady with a zero per cent year-on-year change.
UNITS OF games sold across Europe fell nine per cent year-on-year. UK, Germany and France accounted for 62 per cent of all the games sold across the continent, while
Eastern Europe accounts for nine per cent. Games sold in Eastern Europe decreased 15 per cent year-on-year (on average), due to Russia’s games market falling 23 per cent.
www.mcvuk.com
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