Selling: Schoolwear


Custom sports schoolwear fits the bill


S


Team Colours’ Frazer Wilson gives SGB Sportsthe lowdown on why custom sports schoolwear shouldn’t be an afterthought when it comes to promoting a school’s image. events.


choolwear has always been an integral part of any school’s branding and public image. The way students represent themselves in public through various uniform and school clothing reflect the tradition (or lack of) of the institution while emphasising the colours and motif of the school, making for a vital piece of promotional marketing. The need for specific colours and tailored designs has always been of great benefit to trade manufacturers, as well as the printing and embroidery industries. When it comes to school sportswear however, this can often be left as an


afterthought with regard to specific school uniform. Many are content with off the shelf solutions in a single colour, for a general physical education kit for example,


and fail to match their branding with a representative flair and distinction. This can be down to lack of options; for a


school using navy, red and white it can be very tricky finding a stock PE shirt that contains a combination of these colours, while also matching the specific tones of the schools swatches. For a school’s sports team, in which their best sports players represent the school in public as a major showcase for its


achievements, it can be difficult to match the high standard of school uniform in providing tailored colours and stylish designs. There is then the added issue of matching a uniform football,


rugby, netball or any other sports kit in similar


fabrics, or leisurewear items for school trips and ‘In fashion’ sponsored by


Which runners are wearing what?


Here’s a small selection to keep you up-to-date with some of the fastest sportsmen and women on the planet.


Name: Martyn Rooney Nationality: British Sport: 400m sprint


Best known for: He reached the 400m final at the 2008 Summer Olympics and also finished fourth in the 4×400m relay. At the 2009 World


Championships he won a silver medal with the Great Britain relay team. His personal best time is 44.60 seconds Will be wearing: Nike apparel


32 www.sgb-sports.com


Name: Eilidh Child Nationality: British Sport: 400m hurdles


Best known for: Setting the Scottish Under-23 (U23) record in the 400m hurdles in 2008 and finished third at the 2008 Olympic trials. She placed second in the 400m hurdles at last


year’s Commonwealth Games representing Scotland Will be wearing: Puma running shoes


Name: Derek Scott Nationality: American Sport: 1500m


Best known for: Qualifying for the 2008 US Olympics trials in the 1500m and competed in the 2009 USA National Championships. He won the Puma Mile 2010 event with a time of 4:00.51 Will be wearing: Puma distance running spikes


Issues like these benefit


manufacturers who can provide fully bespoke options and a wide clothing range, such as Hertfordshire-based sports and leisurewear supplier Team Colours. When it comes to custom sportswear, they offer the complete solution; select from many designs in a wide range of team sports, select fabric and fitting styles, collar and sleeve types while also affording separate choice colours for panels, piping, zips and other sections. The wealth of choices from one company allows colours and fabrics to match a full collection of distinctive branded clothing. Every school’s circumstance may be different in terms of creating and maintaining a proud and unique image. But when a high standard and guaranteed continuity is required, a bespoke manufacturer such as Team Colours provides the one-stop


solution to quality school sportswear.


Email: info@eurozonebrands.com www.trionz.co.uk


Name: Scott Jurek Nationality: American Sport: Ultramarathon


Best known for: Taking on, completing and often winning some of the world’s most prestigious races. Last year he broke the American record for a 24- hour race by running over 165 miles. Will be wearing: Brooks Running apparel


Name: Andrew Lemoncello Nationality: British Sport: Marathon


Best known for: Finishing as the top placed British runner in the 2010 London Marathon. Finished as second fastest Brit in 2011, just behind Lee Merrien. Will be wearing: Mizuno


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