Buying: Launch Pad
Thoni Mara takes run at UK market
German running brand Thoni Mara has launched into the UK with a range of running garments and accessories, and a 100 per cent satisfaction guarantee.
G
erman running brand Thoni Mara has entered the competitive UK running market, offering a special 100 per cent satisfaction guarantee to consumers The Thoni Mara range includes vests, t-shirts and pullovers for men and women, as well as a range of accessories such as arm warmers and hats. Products have an RRP from £13.99 up to £62.99. For instance, men’s pullovers have an RRP of £62.99 and are designed to suit runners’ needs. They feature an ergonomic fit and anti-odour properties, a seamless construction to reduce chafing, are water-resistant and are breathable.
Women’s long sleeve tops, priced at £35.99, offer comparable features and are designed not to shrink in the wash, fade in colour, snag or smell but still look stylish, have multiple uses and dry quickly.
A £6.50 race belt is also available, which is made from a hardwearing and comfortable elasticised fabric and is fully adjustable ‘to keep your number firmly in place’.
There are also Premium and Green Fee ranges.
The Premium range has increased comfort, with Thoni Mara saying it is the only European manufacturer in the running field to offer the optimised UV protection and heat reflector based on coldblack technology. The Green Fee collection of running shirts is made from recycled yarns and dedicated to helping the environment through energy- saving and resource-conserving production. €1 from every shirt sold supports a project for the preservation of the 1,000 sources of the River Mara in Africa.
Men’s premium t-shirts cost £39.99 and use coldblack technology to reduce the absorption of solar radiation while providing reliable protection against harmful UV radiation, keeping runners cool and safe. They can be worn for short runs right up to
ultramarathons, Thoni Mara said.
Women’s Green Fee t-shirts cost £30.99, are made from 60 per cent polyamide, 35 per cent polyprop. and five per cent elastane and are available in a range of sizes and colours. Thoni Mara has launched a UK website where
its products are for sale, but it is also being
targeted at sports retailers,
particularly those specialising in running
products, such as London’s Suka Sport (see SGB
Sports May 2011, p6).
Kate-Anne Kelly, the exclusive distributor for Thoni Mara in the UK, said: “We are delighted and proud to bring Thoni Mara to the UK. With the amazing feel of the fabric, perfect fit and most important of all high-quality performance, you’re guaranteed to be completely smitten with Thoni Mara. We look forward to making a lot of runners in the UK very happy.”
Thoni Mara said the 100 per cent satisfaction guarantee allows runners to put its products through a proper series of tests before deciding if they like them. It also said it is ‘so confident and proud’ of its range that ‘we aren't afraid to put our money where our mouth is’.
The guarantee allows runners to return their product for an exchange or a full refund within 100 days of purchase for any reason.
Thoni Mara tech spec:
● Range includes vests, t-shirts, long sleeve tops, pullovers and a range of accessories including beanies and arm warmers, for men and women
● Available in a range of colours and designs, with RRPs starting from £13.99
● The brand launched in Germany in 2009 and was selected as a finalist for the ISPO awards
● Premium and Green Fee range also available ● Offering 100 per cent satisfaction guarantee, with full purchase price refunded less shipping charges if returned for any reason within the first 100 days
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www.sgb-sports.com
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