Selling: Running
Satisfaction guaranteed
Kate-Anne Kelly, the official UK distributor for German running brand Thoni Mara, tells the trade about the company’s range and what makes it unique.
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s the running market continues to boom, a small family-run brand from Germany is making its impact on the European market and for the first time is now available in the UK.
Thoni Mara is the brain child of Christian Schwab and his company Nautilus skin touch GmbH. Having spent many years designing and manufacturing running wear for other companies, Christian had his ‘eureka’ moment when running the Berlin marathon in 2006. Schwab realised that by combing his design skills and the materials used in other markets, he could create a truly unique range of running clothing; one that was seamless, ergonomic and quality driven.
The name Thoni Mara is a play on words - ‘marathoni’ is slang for ‘marathon runner’ in German. As for the logo, it’s an impression of Schwab crossing the line of the 2006 Berlin marathon, shortly after his brain wave and recording a personal best.
The brand is not built on marketing and unsubstantiated claims. It's built on a passion for design, manufacturing and ultimately running. The clothing does all the talking, so costs can be saved on promotion and spent on creating functional and stylish running wear, which results in an unrivalled price-to-performance ratio. Unlike many other brands, Thoni Mara is designed and manufactured in Germany at its factory. This allows the brand complete control over the whole process from conception to creation, and ensures a fanatical attention to detail and quality. This is an obsession which has been recognised by the world famous ISPO Brand New awards and the QUERDEKER award. Schwab says: “In Germany, Thoni Mara can be seen at practically every running event. That is really great for a small brand like us. “Up until now, the growth has been built purely on word of mouth. So it is a testament to the quality of the clothing we produce and the people that work with us. I really hope that runners in the UK like Thoni Mara. “To have people in the UK wearing our clothing makes me very, very proud. We hope to convince people that Germans are not only good at brewing beer and building cars, but also offering fantastic running wear.”
Featuring a smart blend of special fibres, the product range has complete breathability and climate control meaning your skin stays dry regardless of the weather. With the amazing feel of the fabric, perfect fit and most important of all high quality performance, you are guaranteed to be ‘completely satisfied’ with Thoni Mara.
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www.sgb-sports.com
The product range includes a variety of items such as sleeveless shirts, t-shirts and long-sleeved shirts for men and women, running tights, shorts and skirts, water-repellent pullovers and accessories including caps, arm warmers and race belts.
In addition, the polypropylene fibre used to manufacture the clothing is also anti-bacterial which means that the shirts don’t pick up distinctive smells after several months of use. The recommended RRP’s (ranging from £26.99 for a vest to £35.99 for a long sleeve top) position the range as a premium product and Thoni Mara would class itself in the same category as fellow top sport’s clothing brands such as Salomon.
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