| EdITORIAl
it is often said that beauty is in the eye of the beholder. and while this may remain true for aesthetic medicine and cosmetic surgery, the case is quite different when it comes to internal and more traditional anti-ageing
medicine.this is especially so when one considers the World healthorganization’s (Who) new report on non-communicable diseases, which suggests that chronic illness is the ‘biggest killer’. the Global status report on noncommunicable diseases 2010 (1) sets out the statistics
W
In this modern age, it seems that we have taken
our lifestyle choices for granted.
Affiliated partners:
and evidence to predict future trends and the burden of diseases such as cardiovascular disease, diabetes, cancer and chronic respiratory diseases (e.g. chronic obstructive pulmonary disease). When you think about each of these groups of conditions, however, they are largely preventable and can often be effectively treated. so why, as the Who says, are they heading towards epidemic status? in this modern age, it seems that we have taken our lifestyle choices for
granted — perhaps because more advanced treatments are available to reverse the signs of ageing. however, such procedures will only address what is on the outside, while at the same time we should be encouraging patients to ‘aesthetically treat’ their internal lifestyles. there are four main lifestyle behaviours which can affect the increase in risk of chornic illness, and which can so easily be rectified through lifestyle change: tobacco, alcohol, diet and exercise. considering each of these risk factors in turn, almost 6 million die as a result of
tobacco every year; the harmful use of alcohol will kill 2.3 million people; and 3.2 million diet every year as a result of physical inactivity. and as for diet, poor consumption of vitamins and minerals can lead to cardiovascular diseases, stomach cancer, and colorectal cancer. total figures from the Who report reveal that of the 57 million deaths in 2008,
63% of these were the result of non-communicable diseases. the sad — and worrying — thing is that the majority of these deaths can be prevented. it has been
proven that improved healthcare systems and facilities, early detection and timely treatment are effective measures. however, the Who argues that appropriate care and access to medicines and medical technologies is actually lacking in many areas. it is therefore paramount that health professionals work effectively with patients and
industry to improve health outcomes, so that the future generations are able to experience longer and healthier lives. aesthetic and cosmetic procedures are great tools for rejuvenation and anti-ageing, but we must not neglect traditional medicine, and ensure that our patients are well-informed about their own healthcare and lifestyle choices.
Rosalind Hill managing editor, PRIME
rosalind.hill@informa.com;
twitter.com/PrimeJournal
1. World Health Organization. Global status report on noncommunicable diseases 2010. 2011;
http://tinyurl.com/6zbhq9j (accessed 27 April 2011)
HAVE YOUR SAY, BE A CONTRIBUTOR
PRIME would like to invite you to submit your high-quality manuscripts. We want to hear from you on all aspects of major developments in the aesthetic and
anti-ageing medicine industry. PRIME publishes the following editorial content; peer review papers, scientific / medical articles, industry news, product news, comments and opinion. For further information on how to submit an article to PRIME go to
www.prime-journal.com
prime-journal.com | May 2011 ❚ 3
elcome to the may issue of PRIME, and alloW me to introduce myself as your managing editor. having come from a background in healthcare publishing mainly dealing with hospital care and management in the uK, i’m excited to be involved with a very interesting industry within health care, and on an international basis.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84