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INDUSTRY NEWS
Modern Supply partners with FairFax Custom Homes on Home Show giveaway
KNOxVIllE, TENN.— Modern Supply Company and FairFax Custom Homes announced that Vickie Trim- ble of Knoxville was the winner of the Knoxville Home Show cabinetry giveaway. Armstrong kitchen cabi- nets provided by Modern Supply were featured in FairFax Homes’
Rebranding
booth during the Home Builders As- sociation of Greater Knoxville Home Show on March 4-6. Trimble’s name was drawn from a
pool of more than 240 registrants. “In celebration of the Home Builders As- sociation’s 60th anniversary, we wanted to contribute a significant
Jones & Peel: Absolutely. With (Continued from page 62.)
It also signifies how Rheem views itself as a company: one of integrity that is easy to do business with. Combined, these new design elements create a more contemporary, appliance- looking product, with attractive style features
that are pleasing to today’s homeowner. Mesenbrink: Do you consider so-
cial networking an important aspect of Rheem’s business?
the rise of Internet usage and social media, more consumers are going on- line to find information about prod- ucts. This is a great thing – consumers are proactively making themselves more well informed about water heating, HVAC and pool heat- ing product options. As such, it’s be- coming increasingly important to focus our efforts on engaging con- sumers in social media platforms. As Rheem evolves its new brand
giveaway,” said Pace Robinson, Modern Supply CEO. “Partnering with FairFax was a good fit; we pro- vided the product; they provided the construction expertise.” Trimble commented, “I was sur-
prised to receive a call telling me that I had won. I’ve been planning a kitchen remodel but have not selected kitchen cabinetry. This is perfect timing!” Tim Neal, president of FairFax Custom Homes added, “We appreci-
identity, social media will be more prevalent in our marketing efforts. For instance, as part of our racing sponsor- ship programs, we will launch an iPhone®
/iPod Touch® / iPad® racing
game app in the second quarter of this year. We debuted a sneak peek of the app at the AHR Expo 2011 and top NASCAR driver Kevin Harvick demonstrated the game alongside three lucky AHR attendees.
n
For more information, visit
www.rheem.com.
•THE WHOLESALER® —MAY 2011
ate the donation of the cabinetry and the opportunity to partner with Mod- ern Supply. We’re looking forward to assisting Ms. Trimble with the instal- lation and creating a beautiful new kitchen that she will be proud of for years to come.” Family owned and operated since
1949, Modern Supply is committed to a tradition of excellence and leadership in the wholesale distribution industry serving the professional plumber, HVAC contractor, builder, and electri- cian. Also, selling to the public, Mod- ern Supply’s experienced consultants assist with premier brands of high-tech plumbing & bath furniture, cabinetry, appliances & lighting showcased in de- signer galleries in Knoxville, Chat- tanooga and Johnson City, Tenn. Modern Supply is headquartered in Knoxville with seven area branches (Chattanooga, Sevierville, Crossville, Johnson City and two in Knoxville, Tenn., and Bristol, Va.). Visit
www.modernsupplyshow-
room.com.
See contact information on page 102 • Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
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