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INDUSTRY NEWS
Outsource Marketing offers HVAC distributors digital capture programs
HAMDEn, COnn. — Outsource Mar- keting, a marketing communications firm based in new Haven County, Conn., has formed a new strategic al- liance enabling the firm to offer the HVAC wholesale distributor market a digital promotion to capture data. Digital promotions enable a busi- ness to communicate their business
information and receive data in return from both existing and potential cus- tomers through a customized incen- tive card. The programs are customized according to an HVAC company’s goals. The data capture portion enables HVAC wholesale dis- tributors a multitude of options, in- cluding strengthening brand
awareness, educating their market about new services or products, or- chestrating customer loyalty pro- grams, retrieving feedback from the market or simply building an e-mail database. In addition, the data can be downloaded to an Excel spreadsheet and reapplied for multiple marketing or business communication purposes. “Having clients in the wholesale distribution marketplace, I under- stand how challenging it is to obtain e-mail addresses and to implement an
•THE WHOLESALER® —MAY 2011
e-mail marketing campaign,” said Stephanie Benedetto, Outsource Mar- keting president/CEO. “Once HVAC wholesale distributors overcome this obstacle (obtaining e-mail addresses), they’ll be presented with new oppor- tunities and see a shift in business for the better. Our program helps them with this hurdle. Digital promotions
competitive market. I like this offering because our clients are getting more than a branding piece; they’re gathering critical data that
“Data is power in a
they can use to become more knowledgeable, marketing- focused distributors and, ultimately, to increase revenues and measure their marketing ROI.”
are true marketing tools that enable companies to grow their revenues and measure their marketing ROI.” With this budget-friendly market-
® ®
ing tool, wholesale distributors have the ability to capture any type of data simply by rewarding their customer/ prospects for answering a few ques- tions or by educating the customer about their products or services. “Data is power in a competitive mar- ket. I like this offering because our clients are getting more than a brand- ing piece,” said Benedetto. “They’re gathering critical data that they can use to become more knowledgeable, marketing-focused distributors and, ultimately, to increase revenues and measure their marketing ROI.” The business landscape has changed for most companies; market- ing budgets are much tighter, compa- nies further scrutinize where the marketing dollars are going and what they’re gaining from their efforts. Companies want to see an ROI, offer- ing them a tool which ultimately helps them grow their business and provides a marketing ROI for their efforts is a winning solution. “This solution not only thinks out
See contact information on page 102 • Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
of the box but fits within any budget. It’s smart and it makes more business sense than many offerings,” said Benedetto. “We’re proud to be part of this ever-changing landscape and now have the strategic alliance to offer this additional service to our customers.” Visit
www.osmarketing.net.
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