44 Defi ning the global brand protection programme
Protecting your brand in today’s global marketplace is no longer a luxury; rather, it’s a necessity for a corporation to ensure not only a level playing fi eld in the stream of commerce but also to afford the ability to maximise market penetration and realise continued growth. Rodolfo Diaz explains.
46 The challenges of China: an investigator’s perspective
Many Western companies are seeking opportunities in China. But with opportunity comes threat. Graham Robinson outlines the best strategies for protecting your IP.
48 Keeping an eye on the competition—Reviewing the activity surrounding patents
It’s important to keep up to date on competitors’ activities in order to maximise your chances of success. Ron Kaminecki and Jane List explain.
49 Jurisdiction reports
50 Brazil: New rules for marketing approval of biosimilar medicines in Brazil 51 Canada: Expanding the PPH programme in Canada 52 China: New developments in China 53 EPO: Is a dosage regime patentable? 54 France: The European Patent Court: more work required 55 Germany: Criminal proceedings and customs searches 56 Hungary: Dispute resolution before the fi nal registration of a domain name 57 India: A more equal music 58 Israel: Ripping off rings: a confused decision 59 Japan: Using IP to revitalise Japan
60 Malaysia: Patent Act amendments—Impact on biotechnology patenting 61 Mexico: Strict criteria from the Mexican examiners 62 Netherlands: Cost specifi cations hinder fi nal appeal decision 63 Norway: A counterfeiting black spot? 64 Peru: ‘Real interest’ in trademark proceedings 65 Philippines: Adding IP to the school curriculum 66 Poland: Controversy over beauty pageant trademark 67 Singapore: PPH and ASPEC programmes in Singapore 68 South Africa: Exchange control ruling on assignment of IP rights 69 Taiwan: New examination guidelines for retail services 70 Turkey: Simplifi ed destruction proceedings in Turkey 71 UK: National courts: speaking with one voice? 72 Ukraine: Patents in Ukraine
73 US—Patents: The NDA: a valuable IP tool 74 US—Trademarks: Developments in keyword advertising
75 Directory of service providers 79 Movers and shakers
www.worldipreview.com World Intellectual Property Review May/June 2011 5
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