CONTENTS 6 IP news
10 Damage limitation: fi reproofi ng a luxury brand in China Luxury brands are prime targets for counterfeiters, and in China, many fi nd it diffi cult to protect their assets. WIPR looks at brand preservation.
16 Inside man: an interview with Zhipei Jiang
China may seem like a tough nut to crack, but it’s slowly opening up to the needs of national and international businesses that want to access its huge population. WIPR talks to Zhipei Jiang, the former chief justice of IP at the Supreme People’s Court, about what’s right and wrong with IP in China.
20 An informed choice: law fi rms in China
One of the most commonly cited barriers to doing business effectively in China is the sheer size of the country. IP strategies that work in a large metropolis may be of little value in a rural backwater, while approaches that please one court may not be as welcome in another. Knowing the legal market is crucial to ensure you have the right representation. WIPR takes a look.
24 IP licensing in Brazil: what you need to know
Licensing has many advantages as a means of entering the market in Brazil, but companies should make sure they are familiar with all the appropriate restrictions and regulations. Alysson Oikawa explains.
28 FDA approval options for follow-on biologics
Parties seeking to market a follow-on biological product in the US traditionally have had two options for obtaining Food & Drug Administration (FDA) approval of their product. With the passage of the Biologics Price Competition and Innovation Act last year, there is now a third option. Paul Calvo and Timothy Shea explain the key advantages and disadvantages of each.
32 Israel: an essential part of a patenting strategy
Despite its high profi le, Israel is a small country, with a mere 7.2 million inhabitants—the 97th largest country by population. In terms of area, Israel is only the world’s 152nd largest country. But, say Michael Factor and Jeremy Ben David, it remains an essential patent jurisdiction.
36 Tackling counterfeiters in India ş
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Counterfeiting and piracy are among the most serious threats faced by industries globally. In India, the problem is especially big, but efforts to tackle it are becoming more and more effective. Anuradha Salhotra explains.
40 From Madrid to Istanbul: international registration in Turkey
Turkey has been a signatory to the Madrid Protocol for more than a decade. Ayça Pinar Eren Yaşar and Gonca Adali Başmakci look at its effectiveness and popularity.
4 World Intellectual Property Review May/June 2011
www.worldipreview.com
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